Fake popularity

Fake popularity – Fake Buzz

Rumors do spread like a virus and victimize millions when proper evidences for the story have been provided. Creating a buzz has become quite a sensation amidst millions of web users as well. And every year people do keep falling for these rumors created by websites in the form of contents eventually.

It is a simple fact that when a lie is told several times and pressed upon the factor, it eventually seems like the truth. The need for pressing is out of the question when the lie has been told with several evidences that substantiate the rumor.

A pretty good example for such pranks or buzz being created can be pointed towards famous search engines such as Google as well. Every year they seem to come up with one topic or the other with substantiating evidences for their story to fool its viewers on April fool’s day. Once they even came up with the concept of setting a station on the far side of the moon with bewildering evidences such as photos, thesis, evidences for research works, testing proofs, contents containing theories along with practical outcomes etc. They even published a 10 page article about the story and the revolution they have achieved to make its viewers believe that a life in moon is pretty much possible and people were pretty eagerly looking forward for that day to become a reality. A day later Google published that it was a prank pulled out organization’s experts as an April fool joke.

Another good example for Google being involved in such activities is as follows. Recently this year on April fool’s day they came up with the Google teleportation services. “Through the search is to let Google take you through time and space, most want to reach your arrival time , place, with an immense way to perceive everything you want to perceive”. Sort of like a fortune cookie that reveals your future relative to a search phrase you enter in the search engine. It was a funny hoax and it fooled a lot of people as when they clicked on the search button, they landed up with a list of websites that fooled them in a sarcastic way. It was a funny prank pulled by Google experts with harmless intentions. In fact many web users did get fooled and enjoyed it thoroughly as well.

Fake Popularity or Fake buzz with wrong intentions:

It is understandable when a buzz or a rumor is created with harmless intentions in order to just fool millions of web users such as the ones created by Google and other search engines.

However, when a rumor or a buzz is created as a search engine optimizing strategy, it spoils the whole purpose of websites. It is not intended to fool web users but rather develop business for one’s website. The popularity of a website largely depends upon the amount of traffic it derives. Based upon the traffic, backlinks and keywords pertaining to that website, search engines rank them accordingly. Of course relevancy of the contents displayed in the website providing credential information for millions of web users is also taken into account by the search engines before ranking them.

There are some websites online which tends to create fake stories or fake buzz just for deriving that traffic to their website enabling more backlinks as well which makes it possible for them to improve their rankings and be listed among the top 10 of result sets pertaining to a keyword or a search phrase. Also if the quality of the information provided by the website does not serve its purpose or tend to be useful for millions of web users, they amalgamate the search engine’s efficiency and performance in providing valuable results. As an expert I have come across 6 such websites being listed among the top 10 result sets pertaining to a keyword or a search phrase.

As an example, I came across a reputable news website creating a fake story about a bomb blast asking people to be more precautious which spread like a wild fire amidst both the media as well as the communities. The moment it was published on the site, many other news websites started taking points from that article and published on behalf of their websites referring to this particular website as the source for such an information or news. As a result this particular website got several backlinks from many other news websites which boosted their ranking among the search engine result sets for that week alone.

Of course, such a hoax was identified later by the search engines and pulled that particular website’s rank down eventually. Backlinks play a crucial role when it comes to deciding the fate of the website and its rank. Creating fake stories for generating fake popularity and more traffic for one’s website is a punishable offense as it manipulates both the search engines as well as millions of web users in a horrible way when the prank could be quite harmful by nature. It is very important for website owners not to indulge in such activities to boost the business from their respective websites. If such a practice is found to be true, it will lead to a ban of your website as well. And search engines are quite serious about such pranks and other Spam’s as well that the moment they find such activities being adopted by your website they will immediately terminate your website without any explanation or further notice. It is more like a black mark for your business reputation as well which will hinder your growth eventually as trust among the communities becomes a major issue and a serious concern for your organization.

Tuesday, October 4th, 2011 Fake popularity No Comments
Request a Free SEO Quote