When will Rich Snippets become widely available?

Monday, August 22nd, 2011 Mattcutts Video Transcript

Adeel from Manchester, UK asks, “When do you reckon Rich Snippets will be made widely available? Can I suggest a tool in Google Webmaster Tools that lets you view (or preview) Rich Snippets from your site?”

It is a good suggestion. The fact is we are going to take it slowly at first to sort of make sure that people are doing good things for rich snippets for example, you can imagine going crazy with rich snippets but it actually costs a click to go down if user didn’t like those sort of rich snippets. So we’ve been relatively cautious my expectation is that we are going to check out sites and sort of white list them like, this site is the next one to receive rich snippets and this is the next one. But as we grow more confident that it doesn’t hurt the user experience and that the users like it and they expect us to continue to roll that out one more broadly. So there is documentation, you can go ahead and read up on it and a lot of rich snippets are pretty understandable type for example the number of stars on our review and things like that you can usually get a pretty good idea of what your snippets are going to look like. Just for looking at snippets from other sites already look like and that’ll give you an idea what it will look like when it goes live for your site.

1 Comment to When will Rich Snippets become widely available?

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October 12, 2012

The fact is we are going to take it slowly at first to sort of make sure that people are doing good things for rich snippets for example, you can imagine going crazy with rich snippets but it actually costs a click to go down if user didn’t like those sort of rich snippets.

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