Why are the UK SERPS still really poor with irrelevant non UK sites (US/Aus/NZ) ranking very high Google.co.uk since early June?

Thursday, August 18th, 2011 Mattcutts Video Transcript

Guavarian from the UK asks, “Why are the UK SERPS still really poor with irrelevant non UK sites (US/Aus/NZ) ranking very high Google.co.uk since early June?”

And it’s absolutely true, if you do a search for car insurance on google.co.uk. You are more likely to see for example, tescofinance.com or churchil.com some sites that are definitely UK focused; they have even mentioned UK in the title but are not necessarily .co.uk. Well the short answer is that as we get better or more willing to show .coms if we think it is relevant to giving countries. So I think everybody kind of got used to the idea that if you search on google.co.uk you are only going to get .uk’s and that’s not really the right attitude because if the best result for the British searcher is something that ends in .com we still want to show that to the British searcher. So that is probably a change that we are not going to revert if you see things where it’s in relevant.com or .com that has nothing at all to do with the UK or Australia or New Zealand or whatever it is your country market is, then we’d definitely be interested in hearing about that. But as we continue to know more about which websites are associated with which countries I do expect that well startassure.com comes a little bit more often in some different countries. So that’s just something we are getting a little bit better on detecting. Tescofinance.com is still about the UK market and is still really useful to a British surfer and we are willing to show .coms a little more to people over time.

1 Comment to Why are the UK SERPS still really poor with irrelevant non UK sites (US/Aus/NZ) ranking very high Google.co.uk since early June?

kasser
April 1, 2012

Nice and great post.

Thanks & regards.

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