Brian noted his first encounter with Google’s “Fast pickup or delivery” carousel in Google search, observing its reliance on product data from Google Merchant Center and Structured Data. He emphasized the growing importance of excellent service. Ensure your structured data is populated or included in your Merchant Center data feed to have Google showcase your products in this and other specialized search features.

Google continues to improve its search experience with new features that simplify shopping, speed it up, and make it more convenient. Among the recent updates is the “Fast Pickup or Delivery” search box intended to allow users to find products that are available for same-day or next-day pick-up or delivery. For local merchants and online retailers, this new feature creates new opportunities to reach customers who prioritize speed and convenience.

What is Google Fast Pickup or Delivery Search Box?

The Fast Pickup or Delivery box is a dedicated filter that shows up when customers search for products on Google. It signals products that can be picked up in-store at a local store within a few hours, or quickly shipped to the buyer—often even the same day. This helps consumers make purchasing decisions more easily, not just on price, but also on speed of delivery.