matt cutts AKA googleguy – who is matt cutts ?

Matt Cutts is no new name in the online search engine marketing industry. Matt’s name is not limited to one specific field. His credits include a respectable job in Google, a blog that interests all kind of traffic, and a commendable fondness on insects!

Matt Cutts joined Google in January 2000 as a software engineer and got a fabulous chance to implement the first test of the AdWords user interface. Matt spent most of his time in the quality group of Google and eventually implemented Google’s SafeSearch, the family filter.
Matt has an M.S, from UNC-Chapel Hill, a double degree in Mathematics and Computer Science.
The blog developed by matt has become a great resource for those fascinated by search engine news. It provides a channel of communication with webmasters also.

Matt used to post with the nickname Googleguy in searchenginewatch and webmasterworld, even now he continues to post with that IDwww.mattcutts.com/blog/

Googleguy Matt cutts response to selling links by jeremy

Google guy recently responded to the buzz on seo forums and seo blogs on jeremy the famous blogger and an employee of yahoo search selling text link ads on his site, In my opinion every one has the right to do what ever with their site, If google finds it as a problem they can do anything they like to do,

This is what googleguy says,

“
At this point, it shouldn’t be a surprise what I have to say about any particular site (Hi Jeremy!) selling links. Danny gives a good recap here, and I’m happy that Danny can channel me and say what I would say at this point. Let’s see how succinctly I can say it. Many people who work on ranking at search engines think that selling links can lower the quality of links on the web. If you want to buy or sell a link purely for visitors or traffic and not for search engines, a simple method exists to do so (the nofollow attribute). Google’s stance on selling links is pretty clear and we’re pretty accurate at spotting them, both algorithmically and manually. Sites that sell links can lose their trust in search engines.
Okay, everyone should expect me to say those things. Let’s lighten up this post a bit. Would anyone be surprised to find that some link buyers turn around and then sell links to other sites? And that those links may not be of the highest quality? Let’s take a concrete example. Jeremy vetted his sponsored links trying to remove anything reminiscent of blog comment spam, but take one of Jeremy’s sponsors, www.thisisouryear.com. Can you get from that site to the “Lesbian Gay Sex Positions” site at www.gay-sex-positions.com in two mouse clicks? Looks like there may be some scraped content on that porn site.
Just to be clear: it’s Jeremy’s site. Of course he can try any experiment he wants (YPN, AdSense, BlogAds, AdBrite, Chitika, Amazon affiliate program, selling links with nofollow, selling links without nofollow, offering flying lessons to the 10,000th visitor, selling pixels, auctioning lemurs, etc.) to make money. Many such experiments cause no problems for search engines. But if a web site does use a technique that can potentially cause issues, it’s understandable that search engines will pursue algorithmic and manual approaches to keep our quality high.
I take it as progress that most people would expect what I was going to post. So, other than the two-clicks-to-scraped-lesbian-porn, how many people could have guessed everything I was going to say? “

Google Guy Matt Cutts explanation on reinclusion requests,

Google guy matt cutts has explained how to do a site reinclusion request into google incase the site has been banned, please read it here,

First off, what’s a reinclusion request and why would you want to do one? If you’ve been experimenting with SEO, or you employ as SEO company that might be doing things outside Google’s guidelines, and your site has taken a precipitous drop recently, you may have a spam penalty. A reinclusion request asks Google to remove any potential spam penalty.
The first step is to take a long, hard look at your website. Is there hidden text, hidden links, or cloaking on your site, especially on the front page? Are there doorway pages that do a JavaScript or some other redirect to a different page? Were you trying to use some automated program to get links or scrape Google? Whatever you find that you think may have been against Google’s guidelines, correct or remove those pages.
Now where should you send a reinclusion request? This has changed in the last few months from an email address to a web form. The best location to go is http://www.google.com/support/bin/request.py . You can select “I’m a webmaster inquiring about my website” and then select “Why my site disappeared from the search results or dropped in ranking.” Click Continue, and on the page that shows up, make sure to type “Reinclusion Request” in the Subject: line of the resulting form. Upper- or lower-case doesn’t matter, but make sure you use the words “reinclusion request” in the subject line so it gets routed to the right place.

For more information visit here, http://www.mattcutts.com/blog/reinclusion-request-howto