Content Quality and Search Engine Optimization

So Inception date what is it: – SEO tip of the day – dec 7th 2007

Answers.com defines Inception as
The beginning of something, such as an undertaking; a commencement.
For search engines inception date is the date on which a particular document of a particular link to a particular site was found during their regular crawling routine.
So does inception date really matters.
Yes we would say especially newly indexed sites its important we have a good inception date since it affects the overall ranking of a site by a huge margin. Since now all sites need to have a good trust with search engines its good if the inception into search results in much earlier so that trust is gained over a period of time.
Also backlink inception is very important since sudden growth or drop in backlinks gives an alarm signal to search engines. A steady growth in backlinks indicates good signs for a site.
Google’s patent says
“Consider the example of a document with an inception date of yesterday that is referenced by 10 back links. This document may be scored higher by search engine 125 than a document with an inception date of 10 years ago that is referenced by 100 back links because the rate of link growth for the former is relatively higher than the latter. While a spiky rate of growth in the number of back links may be a factor used by search engine 125 to score documents, it may also signal an attempt to spam search engine 125. Accordingly, in this situation, search engine 125 may actually lower the score of a document(s) to reduce the effect of spamming.”

Stolent content coprighted content handling thiefs – seo tip of the day dec 6 2007

Stolen Content: Had problem with stolen content its not just you every site has problem with stolen contents. We have a very nice posting from a webmaster world administrator which we would like to share here.
It explains pretty well steps to be taken when your contents are stolen. We know the pain behind stolen contents so I am sure this information explains it.

I’ll throw out a few ideas – feel free to chime in with your suggestions and descriptions of what has worked for you. One ground rule – let’s focus on the post-theft phase, i.e., lets cover things you can do to prevent or prepare for content theft in a separate thread. CAUTION – we don’t offer legal advice here at WebmasterWorld. Everyone’s situation is different (particularly with our diverse geography here), and you should rely on your attorney, preferably an intellectual property attorney, for appropriate advice.
So, let’s start with this unfortunate scenario: you are doing a search related to your site in your favorite search engine, and you spot a listing that looks like yours… but it’s a different domain. You visit the site, and find your content has been ported to an unrelated domain. What do you do first? Here are some conversation-starters – feel free to add to them, disagree, etc. Note that the extent of research you do will depend on the nature of the violator – if you’ll end up in court, you need far more complete documentation than if the violator is out of reach legally.
RESEARCH PHASE
Learn about the perpetrators. At a minimum, check and document the following:
– WHOIS info for their domain – owner, contacts, name servers, date registered.
– Determine the domain’s IP address, and do a reverse IP lookup to find out who the IP address is registered to and hence who is hosting the domain.
– Make a copy of the offending site in its current condition using a site copy tool.
– Print dated page dumps or screen shots illustrating samples of the stolen content.
– If the site owners are identifiable, research them to find company contacts, etc.
– Identify the business partners of the ripoff site, i.e., if they are running affiliate ads, determine their affiliate partner(s) and their affiliate IDs.
– Check the Wayback Machine or other archive to see if they have a copy of the offending site; document the earliest date it appears. (Or, note that it doesn’t appear at all.)
Assemble documentation for your site. In an ideal world, you’d already have all this … but get what you can now.
– Print dated page dumps or screen shots of your site.
– Print WHOIS info showing when you registered your domain.
– Document when you first published your content. You may have written records of this, or perhaps your file creation dates are the original dates. Your host may have backup tapes that show early dates for your content. Check the Wayback Machine or other archive.
– Pull together any documents supporting your claim to the content – publication in written form with the author’s byline, copyright documents, letters of transmittal from a content author, etc.
– In the U.S., one free or inexpensive method for dating documents is using a notary public (found in most banks and other locations). Check with your attorney to see if this is appropriate in your situation.
Identify any other proof. Sometimes the content may be altered to make it appear original – if you have anything unique in your content (e.g., a typographic error) that appears in the stolen version, document it as additional proof.
ACTION PHASE
E-mail Notice. In a few cases, the offending content will be removed as soon as you let them know you have discovered it. For example, it may have been included in error or without the knowledge of management. In other cases, the perpetrator may not want to call attention to their site and may agree to remove the copied content. Therefore, many webmasters suggest an initial, non-threatening contact with the offending site. Unfortunately, an e-mail is a low-impact means of communication and this will probably fail in most cases. Its sole advantage is its immediacy: you can spot a problem and put the site owner on notice in a matter of minutes.
Written Notice. Written notice of copyright infringement is superior to e-mail, both from an impact and documentation standpoint. Let the owner of the offending site know that you have discovered your copyrighted content on his site, and provide a brief time-frame for its removal prior to your taking additional steps. You can decide whether to adopt a friendly or threatening tone for this communication. To increase the impact and to document receipt of your complaint, consider sending it via Certified Mail (U.S.), Federal Express, etc., and require a signature upon delivery. Having to sign for the document will add to the impression that you are serious. It will also provide documentation that your complaint was delivered.
Of course, maximum impact will come from a letter on lawyer’s letterhead. Business owners hate to see attorneys get involved as they know that even if they win it will be expensive, and will often head off any perceived legal problems before they get into serious billable hours. Your lawyer should be able to write an appropriate letter at low cost, particularly if you do the up-front research and all the lawyer has to do is put the threatening words on paper.
Web Host/ISP Contact. If you are not making progress with the site owner, can’t find the site owner, etc., the offending web site’s host or connectivity provider may be convinced to step in. Success will depend on the firm and your documentation. Free hosts can often be convinced to take down copyright violations quickly; a site hosted on a private server connected to the Internet by a major pipe may be tougher to impact. Reference the Digital Millennium Copyright Act in your communications. Written notice is probably better, but many hosts/ISPs are set up with abuse coordinators that will process e-mail complaints.
Search Engine Contact. It’s not really solving the problem, but search engines can sometimes be convinced to remove copyright-violating material from their index. Particularly if your stolen content is showing up in searches (or even outranking your original content), this is a good parallel track to pursue. Since content is often stolen to boost search rankings or referral volume, getting the thief de-indexed will remove a major motivation for his leaving the content in place. Search engines aren’t always very good at handling individual complaints, but some members have reported success with this approach.
Business Partner Contact. If the site has identifiable business partners, e.g., affiliate links to individual firms or affiliate aggregators, brand name merchandise, etc., consider putting these parties on notice that your copyrighted content is being used to market their products without authorization.
One final reminder – your approach should be suited to the value of your content, the scope of the copyright violation, and the nature/location of the violating site. In some cases, a full-court press involving IP attorneys is well-justified, while in others it may be overkill or simply unlikely to yield results.

The Honeymoon period of New sites: – SEO tip of the day dec 4 2007

Many have a question. A site that is newly launched and has some good backlinks and contents suddenly boosts into top 10 rankings for a short period of time. After sometime it just disappears many people call this the sandbox phenomenon where the new site will never comeback for few months where it might be tested and finally released to rank on top.

So what is this honeymoon period for new sites or newly indexed sites?
Based on our experience working on many client websites we have seen the same phenomenon. A new sites suddenly shows up all over google top results and then just vanishes. This is just a temporary fun for new sites. We feel its mostly caused by filters applied to google’s search results. Google search results are made based on trust a site has over a period time gained over backlinks and quality of information it possesses. So when a new site shows up google doesn’t apply any filters and let the new site rank well and then when the trust algorithm kicks on that site it just boots out of the top results for a considerable period of time. During this time the site in question is being tested for trust based on quality of improvement of information on the site as well as the quality of backlinks gained by that site.
So we recommend don’t not to get excited when a new site shows nor to get disappointed when site disappears from search results. Just wait patiently till the site has the trust it deserves to be in top results of google search results.

to get regional rankings in google regional sites – SEO tip dec 03 2007

For example how to get a site ranked in google.co.uk if your business is targeted towards UK customers.

1. Make sure the site is hosted in UK.

2. If the domain is .uk or .co.uk its a big advantage its like telling the search engine directly that the site is a Uk site.

3. Get as much links from sites that are hosted in Uk

4. Get as much links from sites that link to sites that get links from other sites hosted in UK

5. Have a the copy of the pages as much relevant to the Uk and its regions as much as possible.

6. If you exchange links do it from sites with .co.uk extension or sites hosted in Uk.

7. Target UK only directories its best to tell search engines that the site is UK based.

8. List your site in UK category of Dmoz.

How to Rank in yahoo’s regional search engine? – SEO tip Dec 2nd 2007

We got a following question from a customer?

How to get into yahoo’s regional search engine?

For example how to get your site ranked in yahoo canada if your site is canada based.

1. Make sure the site is hosted in canada.

2. If the domain is .ca its a big advantage its like telling the search engine directly that the site is a canada site.

3. Get as much links from sites that are hosted in canada

4. Get as much links from sites that link to sites that get links from other sites hosted in canada

5. Have a the copy of the pages as much relevant to the canada and its regions as much as possible.

December 1st SEO tip of the day,

There has been a debate for a while of google’s 950 penalty in webmaster world. People kept asking us what we think about Google’s 950 penalty. Our personal opinion a site gets
booted mostly because of over optimization. Especially too much back links from low quality sites with same anchor text or sudden boost in back links from known spam network.
Google does have a radar of sites that interlink a lot and if you get back links from these network your site might bet booted or otherwise called 950 penalty. This is purely our
opinion based on working with our client sites.

Best ways to avoid duplicate contents from being indexed

1. Block certain pages from site getting indexed by adding the robots meta tag.
eg:

2.You can prevent crawler from indexing pages you don’t want to get indexed by blocking in robots file. Especially your search pages can be blocked in robots file.

3. De link pages which doesn’t need to be indexed. Search Engine crawlers find pages based on links and pages without links cannot be indexed.

4. Embed links into flash or javascript most of the time search engines don’t take trouble of crawling flash or javascript links. So hiding them inside javascript or flash will
prevent crawlers from accessing those pages.

SEO tip of the day to resume from December 1st

We were providing tips on SEO for couple of months before we stopped due to inadequate resources to write this blog. Now that we have enough staff we are resuming tip of the day from 1st of december. We guarantee there will be a tip everyday so keep visiting to improve your SEO skills.

If you have questions that need to be answered please contact us via email or just post your question in comments it will be replied immediately.

or also we have forum where you are free to ask your questions,

SEO blog team.

SEO copywriting blog being launched this month.

Search Engine Genie is launching a new blog on SEO copywriting. It will be written by our in house SEO copywriter. Our inhouse copywriter has experience in writing contents for
more than 2 years. It will be an interesting start. URL to our new blog will be posted here after its live. Please check back.

SEO People Directory to be launched this month,

Our SEO people directory first of its kind will be launched this december 2007. It will have free profile listings of SEOs. Listing your profiles in our SEO people directory is
completely free. Requirement is to write atleast 100 word unique information about you. This is not a company directory its for individual Search engine optimizers only. You can
write about your company in your profile. All listings can contain a complete biography about you. Your biography can contain non-hyperlinked URLs but it cannot contain
hyperlinked URls unless you pay us. We allow upto 3 URLs to be listed from your biography page for a cheap 55$ per year. Paid members will have access to edit their profile 24
hours a day, 7 days a week they can change the link URls from their profile when ever they want to. It will be announced here as soon as the directory is launched,

SEO Blog Team.