Beginner SEO guide from beginner
How to see a beginner SEO guide in beginner point of view.
Written by a fresher who joined our company recently.
SEARCH ENGINE OPTIMIZATION (SEO)
It is a strategy of making most number of visitors to a particular website to obtain the high rank among all other websites looked through any search engine like Google, yahoo etc. This method can boost up a particular company or firm with high profits in their income. It also helps the company to become more popular among the midst of the people.
Search engine optimization can be classified into two types. They are:
- White Hat SEO
- Black Hat SEO
- Gray Hat SEO
White Hat SEO:
This is a type where the latest techniques and methods are used by the optimization to improve the ranking of their website in the search engine. In white hat SEO we can expect a stable and progressive growth in the search engine rankings.
Black Hat SEO:
This type of optimization is used to find the weakness in the algorithm of a particular website and rectifies it to obtain higher ranking in the search engines. Black hat SEO is quick in progress and unpredictable in nature.
Gray Hat SEO:
Gray Hat SEO is a combination of both white hat SEO and black hat SEO. This method is a transformation of white hat SEO to black hat SEO and the vice versa. This method is used due to the pressure from the company or to produce better results. This cannot be used all the time. It can be used only to some extent.
SEO Beginners Guide
Two kinds of SEO:
- On-page SEO
On-page SEO is based on the content in the website. It is clear that how well you produce the website will make the company familiar among the people and improves the ranking quickly in the search engine when they search through keywords.
Elements of on-page SEO:
- Title of the page
- Description about the page
- Text headings
- Structure of URL
- Use less images
- Off-page SEO:
Among the 100% ranking of a website 75% comes through off-page SEO only. It is totally based on your authority among the internet. To get authority you should create an inbound link in your site. The inbound link should be used by other websites that links your websites. Links from authoritative websites helps you to grow faster in the search engine rankings.
SEO in building business:
Before designing a site one should know about the company and the objectives of the company very well, only then he can succeed in his work. If the person is not sure about the company and still designs it very well they are losing the critical element of the successful business. To be successful you should follow the SEO strategies by choosing the right keywords and writing the good content about the company.
SEO tools:
Keyword analysis tool:
Keyword is an important in the SEO. Keywords should be analyzed and used by the SEO. Keywords are the thing which shows results as soon as a person searches in the search engines.
Ranking tool:
It is important to know about your rankings in the search engines. It shows which of your marketing strategy is working well and helps you to focus more on the particular strategy.
Effective content tool:
Content of the website is very much important to attract the people and for the growth of the website in search engine rankings. The content should be updated at least once in two days for the better results.
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