Bing follows Google’s path making search results more Social
After the partnership with Facebook, Bing introduced ‘Liked Results’ in their search results.
I could find some similarity to Google’s updated social search algorithm in which Google produces not only links but also ‘shared’ results of the friends in social circle, such as in Twitter (retweet), Blog, Flicker, YouTube etc (“Facebook Likes’ an exception). And here comes Bing with their new social search partnering with FB, they claim that, this is the first time in human history that people are leaving social traces that machines can read and learn from, and present enhanced online experiences based on the traces.” In other words, Bing produces search results considering the shared links in ones’ social circle too and especially “Facebook Likes”. If your friends had shared or liked something publicly, it will be shown in your search results (once you are logged in)
They have cited an example, It says that “If you are planning a trip to somewhere (For Eg, Washington and wants to find about the stay, a traditional search results shows a long list of weblinks and captions, which would take more time to see them individually to take a decision. But with Bings’ tie up with FB makes your search results more social, For Eg, If your friends who had been to that place and had “liked” that particular place or a hotel, then those results will top in your search which will make it easier for you to refine your search and decide on where you should stay. And Bing says that you may not find “Liked Results” on every query but then if you find then it would be a good experience. They even added on their blog that they continue to work with Facebook to make search more social and relevant.
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