Google Search to become more “visual, snackable, personal, and human”
Google Search is making a move to become more “visual, snackable, personal, and human”. The goal of this shift is to provide users with more intuitive and interactive search experiences. Google hopes to achieve this by making its search engine more visually appealing, providing users with more personalized and relevant results, and making the search process more human-like. One way in which Google is making its search engine more visual is by introducing a new feature called “visual snippets”. Visual snippets are small snippets of text that appear alongside search results and contain additional information about the topic. This feature helps to make search results more informative and easier to understand. For example, if a user searches for “hiking trails”, visual snippets may include information about the length of the trail, the difficulty level, or the nearby attractions. Google is also making its search engine more snackable by providing users with short, concise answers to their queries. The company has implemented a “featured snippet” feature, which provides users with a short and concise answer to their query. This feature can be used to quickly answer common questions or provide quick tips on a given topic. Additionally, Google has also implemented an “instant answers” feature which allows users to quickly find answers to simple questions without having to click through multiple pages. Google is also making its search engine more personal by introducing personalized search results.
This feature makes use of a user’s browsing history and other data to customize the search results for the user. For example, if a user searches for “hiking trails”, personalized search results may include trails that are close to the user’s location or trails that the user has searched for in the past. This feature can help users find more relevant and useful search results. Finally, Google is making its search engine more human-like by introducing “conversational search”. This feature allows users to ask natural language questions and receive conversational responses. For example, if a user asks “what is the best hiking trail near me?” the search engine will respond with a list of recommendations and additional information about the trails. This feature helps to make the search experience more conversational and personal. In conclusion, Google’s move to make its search engine more “visual, snackable, personal, and human” is an effort to provide users with more intuitive and interactive search experiences. By introducing features such as visual snippets, personalized search results, and conversational search, Google hopes to make its search engine more accessible and useful to users.
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