Microsoft adCenter Labs Showcases Digital Advertising Breakthroughs at Third Annual Demo Fest

Microsoft Corp. (NASDAQ: MSFT) provides a glance of its future online advertising this week at its third annual Demo Fest, a two-day gathering on Microsoft’s Redmond, Wash., campus. This event would spotlight breakthrough digital advertising tools by Microsoft (R) adCenter Labs (http://adlab.msn.com/), the originality engine for the Microsoft adCenter platform. The tools showcased at Demo Fest would come from a portfolio of nearly 60 technologies at different stages of improvement and represent Microsoft adCenter Labs’ seven new focus areas: keyword and content technologies, ad selection and relevance, audience cleverness, social networking, video, platforms, and devices.

This is actually developed by growing team of more than 120 Microsoft adCenter Labs researchers and engineers, technologies displayed are all planned to assist in providing the best advertising experiences for users, advertisers and developers. They include the following:

• Keyword Service Platform. The platform offers a set of web service APIs related to keyword technologies, with keyword recommendation, forecasting, categorization and monetization, enabling developers to build brilliant applications for online advertising and beyond.
• Commercial Intent Detection. Advanced keyword analysis to differentiate consumers who are looking to create an online buying from those who are searching for information about products or performing other tasks.
• Large display feedback. Vision based technology makes interactive public displays to measure the size of the audience, as well as track audience gestures and guess demographics.
• Social video sharing. This next-generation video sharing key features a synchronized “commenting” technology. The introduction of novel in-video, synchronized comments facilitates a new level of communication between users, opening up the video as a way for collaboration.
• Content classification: By precisely analyzing and matching the Web pages incorporated in search results, Microsoft adCenter Labs expertise helps increase the probability which the ads displayed during Web searches are relevant to consumers.

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