New Facebook Analytics for Businesses
For the past several years Facebook Fan pages have created a positive impact of engaging their brand among the public and especially they have targeted the potential customers. Fan pages are the place for the users to remain attached to their brand and recent comScore report is shows that a page is really just the place where content resides, as fans are 40 to 150 times more likely to consume branded material in their news feeds than on the actual fan page itself.The new metrics “Page Insights” in Facebook are designed especially for the business owners to know what truly maters.
An algorithm in Facebook ensures that relevant content for each user finds it’s away to their particular news feed. This relevancy is determined by number of factors including the number of times it is liked,shared or commented.When user interacts with a particular brand,it can be passed on to their friend’s friends.All brands work in a motive of increasing their fan base and the strategy works when friend of fans visit brand’s store and website.
A new metrics called “people are talking about this” has been added through which set of data counts stories that are eligible to appear in a user’s Newsfeed, such as any likes, wall posts, comments, shares, questions answered, RSVPs to events, Page mentions, photo tagging and location checkins. The metric allows the page administrator to know what posts have proven the most compelling and interactive.
All these metrics are easier to use for the business owners but for those needing something a little more data-intense, there is always the option to export to a spreadsheet.
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