The WORST SEO advices
The internet has become an essential part of modern life. Businesses rely on their websites to reach customers and potential customers, and search engine optimization (SEO) is an important factor in getting visibility. Unfortunately, there is plenty of bad advice out there on what works with SEO and what doesn’t. Here are five of the worst SEO advice about that you should avoid:
1. Filling Your Content with Keywords: Stuffing your content with too many keywords is a sure way to end up at the bottom of search engine rankings. Not only will it make your website look spammy, as search engine algorithms have become much more sophisticated, they will recognize overly keyword-stuffed content and see it as an attempt to spam the search engine.
2. Not Creating Internal Links: Internal links help with user navigation on your website and can help keep them on your page longer. However, many people forget to create internal links as they assume if they link to the same page too often, then Google will see it as suspicious. That is not true! Links to other pages that are helpful and relevant help Google determine what a webpage is about and can be beneficial.
3. Not Optimizing for Mobile: Mobile optimization is a must in 2020. With the increasing usage of mobile devices for search and internet usage, it is essential that your website is optimized for mobile users. If it isn’t, then your website is likely to suffer from a decrease in search engine rankings.
4. Making Only Small Changes Over Time: SEO is a long-term investment, and gradual changes are necessary to ensure the success of your efforts. But, don’t fall into the trap of making only small changes over time. Big changes often have big effects on search engine rankings and can be beneficial in the long run.
5. Not Prioritizing Quality Content: Quality content is probably the most important factor for SEO success. Write original content that people want to read and content that will keep current visitors interested. Never copy content from other websites as this can do damage to your rankings.
In conclusion, these five pieces of SEO advice should all be avoided in order to have a successful website. Search engine algorithms are constantly evolving, and what works today may not work tomorrow. Only by following the best SEO practices and investing in quality content will you see long-term success.
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