Partnership Deal between Yahoo and MSN

With Google being the present leader in the search engine kingdom, other competitors confront a massive mountain to climb if they need to emerge as the winner. Research firm comScore reported that in July, Google claimed an enormous 66 percent of the total search traffic within the United States. Much behind were Yahoo with 17 percent and Microsoft’s Bing with 11 percent .Rather than uniting with Google or being absorbed by them, Bing and Yahoo decided to be united in their quest for preeminence in the search engine market.Within the last couple months, Bing and Yahoo announced that they would become partners in order to unite their efforts to take up the number two spot in search engine market share and take direct aim at Google’s top spot.

The amalgamation is a great move for Yahoo, for whom the market share dropped over the last year. For the moment, Bing, which began in 2009, has seen its share steadily climb. While Yahoo brings abundant search engine experience to the table, Bing can bring can launch a fresh start to the partnership.

Presently, Bing is powering Yahoo’s search results in English within the United States as well as Canada. People who visit Yahoo’s search will notice “Powered by Bing™” at the bottom of each page to officially indicate the partnership between the two services.

In future, other languages are expected to be added for more of an global flair. In addition to the standard search engine services, Bing and Yahoo will also merge their advertising services. Yahoo and MSN are working on a total shift over to Microsoft’s adCenter, which is the company’s advertising service that provides pay-per-click advertisements to those involved. They hope to complete the shift this fall, appropriate for the holiday season. Bing and Yahoo will divide advertising revenue once everything is finished.

It would be interesting to notice how search engine technologies develop as competition increases, and what type of response Google will have in this search engine race.

TAGS: comScore, Google, MSN, Search Engine, Yahoo

Yahoo News Undergoes Major Transformations!

Yahoo has launched a new search-powered module for their News Section(news.yahoo.com),driven by their search algorithm. SEO friendly content which would obtain increased visibility would be the end result of this algorithm.

One of the major highlights was the inclusion of images,videos as well as slideshows.Its also visible that unlike google news, yahoo news tries hard to be more editorially managed in its choice of stories from online news providers rather than algorithmically delivered.

Presently being tested by a few Yahoo users, the fresh feature appears as a subsection on the Yahoo! News page as well as in the ‘Today’ module on the main portal. It’s complemented by the fresh ‘Trending Now’ lists, noticeable on the Yahoo home page. When a visitor clicks on any of the terms on the Trending Now list,she/he will can get hold of the most recent information about a hot topic and determine related content from Yahoo! search.

Lately Yahoo stated that the click through rates on its Trending Now lists have doubled from the time the firm implemented the fresh content optimisation technology that powers the Today Module of the Yahoo! Homepage.

TAGS: SEO Friendly Content, Trendling List, Yahoo, Yahoo News

Exclusive SEO Training Seminar in India by Global Internet Marketing Guru, Bruce Clay

Bruce Clay,international Internet Marketing Guru is on his first visit to India to carry out an exclusive 3 day SEO Training Seminar from 3rd to 5th of August 2010 in Gurgaon,India.

The 3 day Bruce Clay SEO Training Program will reveal how to develop rankings of a website in search engines as well as increase traffic to the same. This program is efficiently intended for Online Marketers & Advertisers, Entrepreneurs,Webmasters, IT Managers, SEO Analysts, as well as people working within the Search Engine Optimization and Marketing Industries. The Training Program is based on over 10 years of search engine research and includes SEO basics to advanced concepts and methodologies.

Bruce Clay has been conducting SEO training for over 8 years with courses now held in United States, Italy, Japan, South Africa as well as Australia.

This exclusive 2010 SEO Training Program comprises of rising trends & practical strategies for Social Media. It also includes popular topics like receiving high rankings in search engines and escalating click through rates from searches.

TAGS: Bruce Clay, Internet Marketing, Rankings, Search Engine, SEO, Social Media

Built in URL Shortening added in Google Maps

Google Maps URLs have always been long and messy. It’s really unpleasant to paste a complete URL linking to a Google Map on an email, IM, or blog post.Specially for twitter users ,it is very inconvenient since there is a restriction of  140 characters  for each tweet.

To start using short URLs on Google Maps(http://maps.google.com), all you need  to do is go to Google Maps Labs by clicking on the little green flask on the upper right corner. The next step is to  enable the Short URL option, which is the second on the list of experimental features. Refresh the page, and the feature should be good to go. We obtain a URL  something like this ..goo.gl/maps/sss.This is Google’s official URL shortening service that is being utilized. Goo.gl is entirely integrated into Google Maps once you enable it, so the only URL you see when you hit the Google Maps “Link” is the shorter and  the simpler version.

We  tried the option by giving the following in Search Maps

Seattle, WA, United States

The original URL before enabling the Short URL option:

http://maps.google.com/maps?f=q&source=s_q&hl=en&geocode=&q=Seattle,+WA,+United+States&sll=37.0625,-95.677068&sspn=27.781434,54.931641&ie=UTF8&hq=&hnear=Seattle,+King,+Washington&z=10

The URL after enabling the Short URL option:

http://goo.gl/maps/7KsT

TAGS: Google, Google Maps, Shorter URL

Google Buzz in the field of SEO

Google Buzz has already created a buzz with its comparison with Facebook and Google. Additionally,it was infamous for its privacy lapse,though Google seems to have sorted it out.However there is another important aspect of Google Buzz which cannot be ignored,which is its importance in the field of seo.Few include:

• Feature of Indexing – The most rational explanation is that Google Buzz can be used for quick indexing of new content. So in order to obtain to get a new page indexed post it on Buzz or better include a buzz button.

• Facility of keyword research – One can use buzzzy.com,which is the third party Google Buzz search engine to find out popular keywords presently. They’re displayed on the homepage itself as “popular searches”.

• Helps in link building – Google Buzz does not use “nofollow” as Google moves away from this option. Twitter included nofollow to all links in tweets as well as its profile pages. Some people include their Twitter feed to Buzz in order to get it rightly indexed and followed.

• Organic Search Results - Google Buzz items presently don’t appear correctly in real time results on Google yet but there is every chance that it will appear soon.It could be one of the major reasons Google introduced Buzz, to contend with Twitter for attention.

• Microblogging Phenomenon- Though majority of people compare Buzz to Twitter and Facebook, in reality it is rather a Tumblr and Posterous rival. It’s quite good for content you just drop quick without much commotion. Tumblr and Posterous are still much superior but Google is bigger. So choose one.

Google Buzz: The New Microblogging and Social Networking Tool

The new tool Google Buzz which is built right into Google’s Gmail allows you to social network and microblog in real-time.Google Buzz is a novel method to share updates, photos, videos and more as well as start conversations about the things you find interesting.Google Buzz is identical to Friendfeed and twitter.

To set up Google Buzz, proceed to www.google.com/buzz.

• Once you have signed-in with your Gmail account / Google account, you are automatically following the people you have earlier emailed and/or generally chatted with through Gmail.
• You have the option to “unfollow” anyone at any time.
• Create/update your personal information via Google Profiles.
• Begin using Google Buzz now.

Pros of Google Buzz:
Google Buzz offers you microblogging in Gmail setting and enables you to:

• Follow others, and/or be followed by other people
• Publish your posts to your friends and obtain comments right to your Gmail inbox in real-time.
• Post messages in either private or public mode.
• Share links, photos as well as videos with others.
• Import stuff from Twitter, Flickr, Picasa as well as Google Reader.
• Maintain all your social networking friends’ conversations in one location.
• Automatically eliminate useless short messages.
• Share from your Andriods or iPhones.

Additionally,Google Buzz also automatically suggests fascinating messages and filters out futile messages that you are likely to skip

Cons of Google Buzz:
The possible issues of Google Buzz include:

• It might take time for existent Gmail users to actively microblog Google Buzz.
• On the other hand, it might take much longer for non-Gmail users to begin with Gmail and then get into Google Buzz.
• It is not possible to export items into Google Buzz from the world’s biggest social networking site Facebook.
• When you post on Google Buzz, your message will not appear on the most trendy micro-blogging service Twitter’s Tweets.

SEMMY Awards 2010

The SEMMYS are an annual awards event honoring the search marketing industry’s finest articles and blog posts.The nominees incorporate around 139 authors who represent nearly 99 blogs as well as sites.

American Dialect Society selects ‘google’ and ‘tweet’

The American Dialect Society (ADS) has chosen “google” – the verb – as its top word of this decade and “tweet” – a short message sent via the Twitter.com service or the act of sending such a message – as its top word of the year 2009.

Grant Barrett, chairman of the New Words Committee of ADS stated that both words are, in the end, products of the Information Age, where every person has the ability to satisfy inquisitiveness and to broadcast to a select following, both through the Internet.He also said that he had assumed the word blog would take the position in the word of the decade category, but its also true that more people google than blog.

Google only became a verb after users of the search engine began to use it to mean search. “Google” as a verb was coined and included in the Meriam-Webster Dictionary as well as the Oxford English Dictionary in 2006.

The American Dialect Society(ADS) is a collection of scholars dedicated to the study of the English language and other languages and dialects in North America. They choose the Word of Year by conducting a voting session.

Microsoft Hopes to Capture a Big Part of Chinese Search Market

Extensions in Google Chrome :

Firefox has long been greater to Google Chrome,for most part because of Firefox add-ons. Now since the Google Chrome Extensions are available here at https://chrome.google.com/extensions, many people might prefer to switch over to Google.

Although there are just around 500 Google extensions, in comparison to thousands of add-ons for Firefox, several best and most constructive Firefox add-ons are already available as Google extensions, or their capabilities are duplicated by a Chrome extension.

For those interested mainly in speed, the additions of extensions to Chrome are reason enough to make the change from Firefox. For many the ultimate turning point would be extensions available for Chrome, while many are sure to stick to Firefox till they find each and every of their extensions available for Chrome.