Today’s webmaster video is answering the question, what should we expect in the next few months in terms of SEO for Google?
Mattcutt replies,” we’re taping this video in early May of 2013.So I’ll give you a little bit of an idea about what to expect as far as what Google is working on in terms of the web spam team. In terms of what you should be working on, we try to make sure that that is pretty constant and uniform. Try to make sure you make a great site that users love, that they’ll want to tell their friends about, book mark, come back to, visit over and over again, all the things that make a site compelling.
We try to make sure that if that’s your goal, we’re aligned with that goal. And therefore, as long as you’re working hard for users, we’re working hard to try to show your high quality content to users as well. But at the same time, people are always curious about, OK what should we expect coming down the pipe in terms of what kinds of things Google is working on? One of the reasons that we don’t usually talk that much about the kinds of the things we’re working on is that the plans can change. The timing can change.When we launch things can change. So take this with a grain of salt. This is, as of today, the things that look like they’ve gotten some approval or that look pretty promising. OK, with all those kinds of disclaimers, let’s talk a little bit about the sort of stuff that we’re working on. We’re relatively close to deploying the next generation of Penguin. Internally we call it Penguin 2.0.And again, Penguin is a web spam change that’s dedicated to try to find black hat web spam, and try to target and address that. So this one is a little more comprehensive than Penguin, than Penguin 1.0.And we expect it to go a little bit deeper and have little bit more of an impact than the original version of Penguin, We’ve also been looking at advertorials, that is sort of native advertising, and those sorts of things that violate our quality guidelines.
So again, if someone pays for coverage or pays for an ad or Something like that, those that should not flow page rank. We’ve seen a few sites in the US and around the world that take money and then do link to websites and pass page rank. So we’ll be looking at some efforts to be a little bit stronger on our enforcements as far as advertorials that violate our quality guidelines. Now there’s nothing wrong inherently with advertorials or native advertising, but they should not flow page rank. And there should be clear and conspicuous disclosure, so that users realize that something is paid and not organic or editorial. It’s kind of interesting. We get a lot of great feedback from outside of Google. So for example, there were some people complaining about searches like Payday Loans on Google.co.uk.So we have two different changes that try to tackle those kinds of queries in a couple different ways. We can’t get into too much detail about exactly how they work. But I’m kind of excited that we’re going from having just general queries be a little more cleaned to going to some of these areas that have traditionally been a little more spammy, including for example, some more pornographic queries. And some of these changes might have a little bit more of an impact in those kinds of areas that are a little more contested by various spammers and that sort of thing. We’re also looking at some ways to go upstream to deny the value to link spammers.
Some people who spam links in various ways, we’ve got some nice ideas on trying to make sure that becomes less effective. And so we expect that will roll out over the next few months as well. And in fact we’re working on a completely different system that does more sophisticated link analysis. We’re still in the early days for that, but it’s pretty exciting. We’ve got some data now that we’re ready to start mugging and see how good it looks. And so we’ll see how that bears fruit or not. We also continue to work on hacked sites in a couple different ways. Number one, trying to detect them better. We hope in the next few months to roll out a next generation of hack site detection that is even more comprehensive. And also trying to communicate better to webmasters, because sometimes we see confusion between hack sites and sites that serve up malware. And ideally you would have a one stop shop where once someone realizes that they’ve been hacked, they can go to Webmaster Tools and have some single spot where they could go and get a lot more info to sort of point them in the right way to hopefully clean up those hacked sites. So if you’re doing high quality content whenever you’re doing SEO, this shouldn’t be a big surprise. You shouldn’t have to worry about a lot of different changes. If you’ve been hanging out on a lot of black hat forums and trading different types of spamming package tips and that sort of stuff, then it might be a more eventful summer for you. But we have also been working on a lot of ways to help regular webmasters. So we’re doing a better job of detecting when someone is sort of an authority in a specific space. It could be medical. It could be travel, whatever, and trying to make sure that those rank a little more highly if you’re some sort of authority or a site that, according to the algorithms, we think might be a little bit more appropriate for users.
We’ve also been looking at Panda and seeing if we can find some additional signals–and we think we’ve got some– to help refine things for the sites that are kind of in the border zone, in the grey area a little bit. And so if we can soften the effect a little bit for those sites that we believe have got some additional signals of quality, then that will help sites that might have previously been affected to some degree by Panda. We’ve also heard a lot of feedback from people about, OK, if I go down three pages deep, I’ll see a cluster of several results all from one domain. And we’ve actually made things better in terms of you would-be less likely to see that on the first page, but more likely to see that on the following pages. And we’re looking at a change, which might deploy, which would basically say, once you’ve seen a cluster of results from one site, then you’d be less likely to see more results from that site as you go deeper into the next pages of Google search results. And that was good feedback that people have been sending us. We continue to refine our host clustering and host crowding and all those sorts of things. But we will continue to listen to feedback and see what we can do even better. And then we’re going to keep trying to figure out how we can get more information to webmasters. So I mentioned more information for sites that are hacked and ways that they might be able to do things. We’re also going to be looking for ways that we can provide more concrete details, more example URLs that webmasters can use to figure out where to go to diagnose their site. So that’s just a rough snapshot of how things look right now. Things can absolutely change and be in flux, because we might see tacks, different types of things. We need to move our resources around. But that’s a little bit about what to expect over the next few months in the summer of 2013.I think it’s going to be a lot of fun.
I’m really excited about a lot of these changes, because we do see really good improvements in terms of people who are link spamming or doing various black hat spam would be less likely to show up, I think, by the end of the summer. And at the same time, we’ve got a lot of nice changes queued up that hopefully will help small, medium businesses, and regular webmasters as well. That’s just a very quick idea about what to expect in terms of SEO for the next few months as far as Google.”
Traffic is the primary thing, whirling that traffic into sales is another. while more and more regulars boost their time spent on the Internet, marketers discover for innovative and special ways to tender their products and services to find out great successes .Online advertising opens a wide variety for advertisers to make lead over internet, easy way to get the web traffic. These days website is more than a “must have.” When you endeavor to make good impressions in person, it’s equally as vital to create a fine sense to a website visitor. Testimonials give a great way to replace visitors into customers. If you have a trade site, customer assessment will go a extensive method to encourage a potential customer to buy. A Facebook contest asking your customers what they like about you? You can generate testimonials for your website and Facebook likes at the same time. Creating a home page can acquire customers to your sites. Like Using Google adwords and banner advertising leads customers to your site. If they land the secular page of your home page says about actual advertising details can leads to a great traffic to your site.
The consumers need information quickly. If you don’t provide it they will find your competitor site. So, create a landing page specifically for your promotion and make sure it includes all the information of the promotion. Don make your visitor to click else where to find the result. Make the peculiar things to be noticeable. If your form is slow and cumbersome, or requires too much information, you will likely lose customers. You can put a lot of money into great external publicity. But if your website is boring or out-of-date, your hard work will be shattered. Make sure your site is convincing, inspiring and simple to steer. And twirl more of your visitors into gainful customers.
This time Google may begin pay-per-view movies through you tube. This contain the new release movies offer $5 per film. You tube by now offers same kind with a few older titles of a rental cost .99 to $4 but the catalog is partial. The movie studios like Lions Gate, Sony, MGM, and Warner Bros had been talked by Google…
Google TV will offer television and the navigation capability of the web. Viewers can tune the TV to discover the programs and channels they want to watch. And advertisers can link in their commercials to take concerned viewer to the company’s website, which will allow for more effective internet marketing. Both the pay-per-view service and Google TV are lounging in the same time. This will give a more comfortable viewing experience than sitting at a computer desk or watching a film on a small laptop screen.
Moreover, you don’t need to leave your house to get the movies, there are no late fees, and you don’t have to worry about getting a DVD that is scratched and won’t play or skips constantly. Google is aiming on the popularity of YouTube to make their pay-per-view service a success. Currently, YouTube is one of the most popular sites on the web, with approximately 100 million visitors every month, and an outstanding Alexa rating of 3 worldwide. This high traffic website by now has huge addressees that will be aware of this new service when it launches.
A long-tail keyword is more of a “phrase” than a keyword itself. For example, a targeted keyword is “diamond studs in Chennai,” while a long-tail keyword would be “wedding diamond studs in Egmore, Chennai.” A long-tail keyword is characteristically four words or more and contains a phrase, rather than a mass of all-purpose terms. The long tail keywords are usually take up for Seo campaigns, Companies frequently fail to notice the importance of long-tail keywords because of the difficulty to put up together the articles and the web content. Though, when we start using the long keywords we can come up with the good SEO than a site over fed with plentiful short, targeted keywords. Long tail keywords are more successful in diverting the traffic directly to your site. If the user changes or alters the long tail keywords it still has a chance of increased search engine activity than a site doesn’t use the long tail keywords. Search engine rankings are very important for any site. By using key phrases that are pertinent to general keywords used in the SEO, can increase the ranking. Before choosing a long tail keyword , consider its status and rivalry, can be done through the tools such Google external keyword tool or keyword spy etc.Create a list of general tools and do a tool search.The companies should consider the use of long tail keywords for more traffic and higher rankings.
Those who thought forum posting for back links might be a fine idea for your dealing, here is a statement of suggestion: be watchful. There are many risk and consequence in link building approach in the Google system. Lots of the indigenous category feels their Google environment has been overwhelmed by Panda and Penguin, making it even more complex. Many webmasters, business owners and SEOs have been trying to mess up with uncovering the best new methods of building back links and dominating search. The majority of business owners remain in the dark as to what techniques could help them or hurt them. One of the most common link-building techniques is forum posting, drive incredible amounts of traffic to a site, it’s not from cheap SEO forum posting that you can pay for online. In fact, should know that worthless forum posting for the purpose of gaining a back link back-up can actually smash up your website’s reputation. Once you’ve proved your worth in forum posting you gain the respect of the club and can pick the benefits of your group alliance. As a business holder, you’ll be left wondering why hundreds or thousands of people visited your site only to scorn your product. But many SEOs who participate in forums for their clients and do a great job with it. If you want to increase your traffic, not help other people find solutions to their problems. That takes a lot of time and effort and it’s hard to play the subtle game of give first when all you want is to form some sales. The cause forums can drive so much traffic is because people are seeking and providing answers. Both forums and search in general operate largely on the “give and you shall receive” hymn. To summarize, SEO services be able to be harmful to online efforts, specifically forum posting. Instead of focusing on simply building links, focus on building a eminence by providing useful resources to potential clients or customers.
When you are doing a business, there are many potential customers out there using search engines to try to find you.The tip with four steps to maximize your search presence.SEO is the process of setting up your site to make it easy for search engines to scan and creating content that brings in your target audience.The end result should be getting people on your website.If your website is set up relatively well, you can increase its rankings just by blogging frequently.
The following four steps will help maximize the return on your time invested in blogging.
1.Create a Facebook page, a Twitter account and a LinkedIn account.
It’s no secret that Facebook, Twitter and LinkedIn rank highly in search engines. While it may take time to set them up initially, it will help you dominate the search engine results. Link these social networks back to your website and people will be able to find you.
2. Set up a blog on your website.
Your blog needs to be on the same domain as the rest of your website. If not, your website’s search engines rankings will receive zero benefit.
3. Set up your blog entries to automatically be pushed out to Facebook, Twitter and LinkedIn.
This will help your rankings on every site you have a presence on. I recommend the NetworkedBlogs app on Facebook, twitterfeed.com for Twitter, and the built in RSS field on LinkedIn.
4. Blog frequently.
There are many ways to organize in daily work of a new enterpreneur
Start Making use of secure password storage system to help you manage and access your passwords quickly and efficiently.I have also found it useful to have a system manage my “to-do” list. If you rely on your memory to keep track of what you need to do and when you need to do it, you will find you are constantly thinking of items that need your attention. Online marketers are famous for downloading huge volumes of Internet marketing related training and information.Lastly, it is wise to follow a routine. I have found this especially useful when getting those marketing tasks done. As we all know, marketing an online business is key to spreading the word about what service you offer.
SEO can be a desire or a need for most business owners. Even though most of the information are written on the subject, there is a lot of conflicting data.
In an easy-to-understand video: “How Search Works,” Google quality engineer Matt Cutts explains how Google indexes pages and then delivers results when someone does a search. The main point Cutts makes is that Google asks more than 200 questions of each page and then delivers pages that are most relevant.
When trying to work out which pages to show for a particular search term, Google asks the following questions:
• Do the search words appear in the title?
• Do the search words appear in the URL (website address)?
• Does the page include similar keywords and key phrases related to the topic?
• Is the page on a quality website or a spammy website?
• What is the page’s “Page Rank”?
• How many pages link to this page?
Then Google analyzes answers to all the questions, then gives each page a score and presents the results it feels the visitor is looking for.
Over the years, Google’s algorithms, as well as those of other search engines, have changed. These are the basic priciples you should follow if you wish to rank your site high,
* You should include keywords in each page’s title, headings, description and meta keywords as well as in alt tags of your images.
* You should Provide quality, original content on the website.
* Update your website regularly with fresh information.
* Get as many relevant links
In search engine optimization you need to keep working at it. Dont try to trick the search engines,it is never a good idea.You may get even banned.
Your main priority should be finding the right keyword for your site.you could use the Google Adwords Keyword Suggestion Tool or Wordtracker tools for this. Each works differently, but both will give you an idea of the right keywords to use.
Moreover, Google and other search engines, such as Bing and Yahoo want to display content that is as relevant to their visitors as possible
Remember, when your customers searches for a product/service,only two things are possible:
1. They find your website.
2. They find your competitor’s website.
The more you do for your site, the more chances you have of your website ranking higher than your competitors.
You can certainly hire a SEO company to do the work for you .The best you can do is research your keywords, then add them to your website and build backlinks from other website to yours.
Here’s how Google explains this new update: “Assuming that a given agent has a high reputational score, representing an established reputation for authoring valuable content, then additional content authored and signed by that agent will be promoted relative to unsigned content or content from less reputable agents in search results.”
Translation: if content on a page is linked to an author who has a strong author rank with Google, that page’s searchengine ranking should be higher than it otherwise would be.
There are a few things to disclose, however, if you want to understand how to SEO your site or have more informed discussions with your SEO inbound marketers. Most importantly, from the perspective of the paranoids, Google will be factoring various aspects of Google+ and pages receiving plus-one clicks in assigning quality scores to authors.
If you post something — writing, photos, or video for example — and use Google’s Authorship tools to link your Google+ identity to that content, when such content gets plus-one votes, your author rank will improve. This isn’t the only way to receive ranking, but it does create a kind of closed loop, where those who are active and receive attention on Google’s social media site will notice their content ranking higher on the search giant’s SERPs.
Only one aspect of SEO matters when it comes to author rank — the author score of your content in the subject or topic where you want to rank. You also must pay attention to the author scores of those linking to your content. Other actions that suggest positive attention to your content: speed of link sharing within the sector and comments on the content.
Author ranks won’t replace traditional search ranking metrics — namely the things Penguin and Panda care about, but it will supplement them. The idea is, by giving users the ability to up-vote and down-vote not just content but authors, Google will be able to produce higher-quality search results that help people find the information they want.
For small businesses and companies concerned with SEO, this means it’s time to start thinking about developing authorship. There hasn’t been a big announcement about author rank yet, so it’s probably not in full-scale implementation. But that doesn’t mean you can’t look for an inbound marketing firm that’s focusing on developing its authorship, or even think about taking steps on Google+ to develop your own content quality reputation within your industry.
While author rank might shake things up a lot, if you’re prepared, you’ll be fine. And, if they never roll it out, your efforts will only help you.
There must be honesty when interacting on social media sites.That works really well and can save a lot of costs as well.It’s easy to find an article about any topics but if its unique and clear the rating of the particular article would be high.people likes to discover common and popular articles which are unique.The internet is brutel and cruel.If you achieve any success,people who care will be scrutinizing everything you say. To be active and stay in their minds, you’ll have to post on Twitter and other media multiple times a day. If you say something that seems false or is outright dishonest, someone will catch you and you’ll lose all credibility. A policy of being honest, truthful, and upfront is a good way, both to avoid mistakes and to prevent negative backlash.Honesty makes the social media marketing community functional and trustworthy.