SEO
Blekko banned 1.1 Million Sites from Its Search Engine
It seems that every search engine is having a cleanup. Recently Google has updated their algorithm by giving a boost up for some websites and a downfall for someother as per the quality of the content. Now Blekko is a going a step further by banning 1.1 million websites from its searches. They had already removed around 20 websites including eHow, Answerbag (Demand media), but the main difference between Google and Blekko in updating the algorithm is that while the former had sorted the websites based on the content by demoting the sites, Blekko removed them completely, so that it will never ever appear in Blekko.
Blekko announced on their blog that they have brought out this change with the help of ‘Adspam algorithm” and claim that this algorithm is the first of its kind to find spam rather than rank results. The algorithm is designed to identify pages which are spam and abolish before they appear in search results. They have given an explanation about “Adspam” algorithm in their blog. It says that “is a machine-learning algorithm that examines pages for a specific spam signals — the presence of multiple display ad positions on a single page and thin to zero content. Unlike algorithms used by other search engines, AdSpam is being used in conjunction with human curation to detect to continue the War on Spam.
Google Launches New URL Shortening Website
Google by introducing its very own URL shortening website http://goo.gl/ has added another service to its swiftly escalating range.With its new goo.gl site, Google joins the likes of bit.ly and tinyurl.com in enabling internet users to shorten long web addresses into more manageable, bite-size links.
The demand for link shortening services has increased considerably in recent years, as users of social networks such as Twitter and Facebook look to discover ways of sharing links as rapidly and in brief as possible.
Google’s new URL shortening tool transforms long links into the much shorter http://goo.gl/, followed by a unique mixture made up of four letters as well as numbers.
Whilst the popularity of goo.gl remains to be seen, the service could have a constructive effect on search engine optimisation. Social networking and SEO are becoming more and more intertwined, so any service that enables quicker and easier link sharing via social platforms is likely to benefit SEO campaigns.
Goo.gl presently consists of just a text box and a click button marked ‘Shorten’.Google software engineer Muthu Muthusrinivasan stated that the beauty of the service lies in its very simplicity.He also added that Google didnt plan to overload goo.gl with features, but that they wanted it to be the stablest, most protected, and quickest URL shortner on the web.
Google Instant-A Dramatic Break From The Conventional Google Search Experience
Google displays its role as the leader of search engines by relentlessly pushing technology to its limits, with the launch of Google ‘Instant’.The new feature ‘Google Instant’ that was launched yesterday, is a huge enhancement to its search platform as it displays result as the user types ,without even clicking on the search button.
Within the next couple days, Google will be launching a new enhancement to its search platform with its newest addition of Google Instant. Google Instant is a new feature that shows results to the user as the user types, without even touching the search button. Infact every letter the user inputs, updates the search results in view of that. It was really exciting to watch this major transformation today created by Google.
Google has always been an supporter of simplicity, Google estimates the latest improvement can save around 2-5 seconds for every search. The new system also enhanced on the prediction feature that’s been utilized by Google and many of the other search engines like Yahoo, MSN, and Bing. The smarter prediction will help guide users through their searches, making it simple even if you’re not precisely sure what your searching for.
The following corresponding output was obtained while typing in each of the letters a s m in the search:
Marissa Mayer, Google’s vice president of Search Products stated that the user benefits of Google Instant are numerous but the primary one is time saved. Mayer announced the novel feature at the company’s launch event in San Francisco yesterday.
Google Instant is presently only available for desktop searches, but the company announced that it is at this time also working on the mobile version, which will be released soon.
Exclusive SEO Training Seminar in India by Global Internet Marketing Guru, Bruce Clay
Bruce Clay,international Internet Marketing Guru is on his first visit to India to carry out an exclusive 3 day SEO Training Seminar from 3rd to 5th of August 2010 in Gurgaon,India.
The 3 day Bruce Clay SEO Training Program will reveal how to develop rankings of a website in search engines as well as increase traffic to the same. This program is efficiently intended for Online Marketers & Advertisers, Entrepreneurs,Webmasters, IT Managers, SEO Analysts, as well as people working within the Search Engine Optimization and Marketing Industries. The Training Program is based on over 10 years of search engine research and includes SEO basics to advanced concepts and methodologies.
Bruce Clay has been conducting SEO training for over 8 years with courses now held in United States, Italy, Japan, South Africa as well as Australia.
This exclusive 2010 SEO Training Program comprises of rising trends & practical strategies for Social Media. It also includes popular topics like receiving high rankings in search engines and escalating click through rates from searches.