Are shortened URLs treated differently than other redirects?
We have a question from Brain, Atlanta, Gerogia who asks “Does Google crawl and treat TinyURLs using a 301 redirect the same as other links?”
Well, let me take the mention of tinyurl.com and substitute to url shortness in general. And the answer is whenever we crawl one of these links and if they do a 301, yes we do follow those and flow the page rank just as we normally would with a 301 from any other site. So Danny Sullivan did a really great piece about urls shortening services, where he took the top url shortening services like Tinyurl.com, bitly and sort of said do they do a 301 redirect or do they do some other sort of redirect. And so if their service does a 301 redirect we should flow on the page rank just as we do with any other sort of 301 redirect. So url shortening services that do that correctly, we should be able to follow that and find the destination url with no problem what so ever.
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