Can I tell Google not to use the posting date in my snippet?
Can I tell Google not to use the posting date in my snippet?
Here’s an interesting question from Brazil, Fabio Ricotta asks “In some queries I can see the date of the post/article in the description snippet (at Google search). Why? Can I tell Google not to use it? If yes, how?”
Right now I don’t think there’s a way to say please don’t do this. Our snippets team is always here to show really helpful descriptions or what we call snippets of our search results. If you are on a forum maybe we can show ‘oh there’s been 4 replies’ or if you are on a blog may be there’s been 30 comments on this blog post. So we are always trying to think about new ways to have helpful descriptions or helpful snippets. And one of those is to highlight the date on which you blog post or forum thread appeared because, if you know that something was recent that might be really useful to you as a user. So we do deserve the right to show the snippet that we think is best for users. Sometimes we provide a way to turn that off; no ODP is a midi tag not to use the open directory projects descriptions. But in general we deserve the right on do we show part of a page, do we highlight the date of a particular post went live, those sort of things we do deserve the right, because we want to return the best results for users.
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