SEO

SEO Funny Cartoon Comics -latest trends of 2016

Search Engine Optimization (SEO) is arguably the most cost-effective digital marketing technique, but also the most challenging to get right.

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Digital Marketing

The First very Organic Result on the First Search Engine Result Page sees about 32.5%of Overall Search Traffic in terms of clicks. The Second domain sees 17.6% while the 7th only sees 3.5%

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Google-page2

Google PageRank (Google PR) is one of the methods Google uses to determine a page’s relevance or importance. Important pages receive a higher PageRank and are more likely to appear at the top of the search results. Google PageRank (PR) is a measure from 0 – 10. Google Page rank is based on back links

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Google Rankings

Web Search Engines and some other sites use Web crawling or spidering software to update their Web Content or indices of others sites’ web content. Web crawlers can copy all the pages they visit for later processing by a search engine which indexes the downloaded pages so the users can search much more efficiently.

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Search engine

A website is a collection of related webpages, including multimedia content, typically identified with a common domain name and published on at least one webserver.

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Websites

A keyword, in the context of search engine optimization, is a particular word or phrase that describes the contents of a Web page.

keywords

Seo-Keyword

Google is used for search of information about (someone or something) on the Internet using the search engine Google.

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Google

 

 

 

 

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Are embedded links in widgets ethical?

Google and other search engines have always stressed for people to get only natural links. The whole link based algorithm depends a lot on natural links. Scientists wrote link based algorithm because links are natural and more reliable. Talking about widget embedded links this has been in debate for a long time. Search engines always have mixed opinion on this.

Embedding links in widgets has been in existing from the day widgets were introduced. Statcounter.com a world famous tracking company which provides free tracking were PR 10 because of the links embedded in their counter. Seeing this people started this natural usage of links in a commercial way. People started approaching commercial counter companies to embed their links when free counters are distributed in exchange for a payment. Lots of companies got temporary benefit from it but the search engines immediately woke up to the occasion. An SEO company which did this as part of their link building strategy was completed banned from Google’s search engine. Also Google started implementing link based penalties like the -60 penalty for sites that use widgets to embed links. Even we were affected a bit but later recovered. So is this ethical? . In my opinion I feel the user should know that the link is embedded into the widget code as long as they know it its fine. But if the links are embedded without the user’s knowledge then it’s wrong. I feel search engines too have similar view. People should have the ability to embed the link or remove it or make it no-follow. If they can do it I am confident the search engines will accept it whole heartedly.

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Monday, August 9th, 2010 Google, link building, SEO No Comments
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