Trust Rank Explained by Matt Cutts – transcript mini

Hello Matt: I was talking about the Trust Rank and you said something is going on with the Trademark or I don’t know I couldn’t concentrate but so can you tell something more about it.

Mattcutts: Yes let me know talk about that a little bit. What is trust rank everybody is curious about that. Its kind of nice to ask , everybody has a vague view about it. So turns out there was someone in Yahoo , Peterson and some other people at yahoo and they wrote a paper about something called Trust Rank and what it does is it tries to treat reputation and like physical mass how it goes around the web and what physical properties does trust have and its really interesting stuff but its completely separate from Google.

And so couple of years ago at the exact same time Google was working on a Anti-phishing filter and part of that we need to come up with a name for it so they filed for a trademark and I think they used the name Trust rank and it was really a coincidence yahoo had a Trust Rank as a search research project and we had Trust rank as a trademark so everybody talks about Trust Rank, Trust Rank and so if you ask five different people they will have five different opinions about exactly what trust rank is.

Search Engine Friendly headers – Headers that help search engine rankings.

There are very few headers that we call search engine friendly.

1) 2oo OK: This is the primary headers that needs to be for all working sites. Search engines will understand 200 ok to be ideal for crawling and indexing a site.

2. ) 301 Permanent redirect: This is again a search engine friendly header return, 301 redirect is used where you want to permanently move a particular page to an other page or an other URL. This is search engine friendly since your redirect won’t affect any search engine crawlers since they will understand that your page has moved to a new location.

3. 503 status code: 503 is best to prevent search engine crawlers from crawling your website If your site is hacked or attached by a virus best is to prevent the search engines from crawling , Google’s webmaster central blog has some useful information on that here.

Search Engine Genie

Search engines love fresh contents – New contents a gift for search engines.

Does clickthrough from Google affect search rankings

SEO Tools blocked by Google – Google blogs online tools temporarily

Recently we have seen a surge of google blocking online tools to check pagerank or positioning or other stuff in search engines. We have a bunch of tools here http://www.searchenginegenie.com/seo-tools.htm. We query Google for many of those tools like pagerank checker, sanbox checker, IP checker, backlink checker, future pagerank checker etc. At this moment Google is preventing many online tools from quering their database. We are having trouble with our tools too. But we have seen this happen before its mostly temporary and we are expecting it to get fixed soon,

Update: Tools are working perfectly fine Google has released the block on online tools.

Expired domain do they help in search engine rankings.

New SEO comics Section in Search Engine Genie Live now,

We have always wanted to bring a comic section in Search Engine Genie, After a long wait we were able to bring in a comic section in our website. Our designers have done a wonderful job of bringing in some great comical work on today’s happening in Search Engines. Lots of comic images will be posted in this page very soon. Our SEO comics page will be one of its kind and the only colored comic pages for the SEO industry.

We are right now in process of adding upto 40 images. After we complete with that we will be updating a new image every week to make sure we keep the page upto date on latest happenings.

All images are watermarked and proprietary to Search Engine Genie, Feel free to vist the comic page often and enjoy our sense of humour on the Search engine industry we love,

http://www.searchenginegenie.com/seo-comics.htm

Search Engine Genie Blog Team,

SEO not the easiest thing the world – SEO not so easy,

Search engine optimization as many people think is not something wrong or even its not something easy for everyone to do. It requires a lot of patience and constant and consistent work to move to the top and stay on. This is especially a fact for competitive areas we have some clients rank for very competitive keywords and it took us more than 18 months to reach there. We did this through search engine friendly organic search engine optimization and now the same sites which took so long to rank has been in top 5 for competitive keywords for more than 2 years. That is the power of search engine optimization if client believes in us we will make it work though it takes a bit longer time and once it reaches the peak there is no turning back.

We have clients get back 1500% ROI from the investment they made to us. For example one particular client pays us 1200$ monthly with an initial fee of 8000$. Now his business from Organic search is 70,000$ with a net profit of 15,000$. Imagine the potential of search engine optimization. Same client has been paying about 30,000$ for Google PPC advertising per month and his ROI is 4,000$ a month from PPC. PPC profit is 10 to 15% while his SEO ROI is 1,500 per cent. SEO works and works best for sites that are built best both for users as well as search engines.

First thing in SEO is to make sure client believes the company that work on SEO for them. A good SEO company will deliver results its very important client researches and finds the best and right company for them. Also its important they understand the way SEO works its not like PPC where they setup the ad today and get traffic tomorrow.

SEO is all about improving the quality of the site to get the best reputation for that particular query which is being searched in Google. To do that it requires a lot of patience and work for the website. No one can build Google or yahoo or MSN in a day. Google took 3 years to become a good brand, Microsoft took 10 years and yahoo took 6 years that is how Internet works. A good brand cannot be build in a day.

Search Engine Genie today is one of the most visited SEO related websites on the web and top 10 most visited SEO firms according to alexa we never did this in a day it took us years of hard work to reach this level. SEO for other sites are the same for competitive areas it takes time/ money/man power and resources to be on top of the world’s best search engines.

Search Engines are happy to send their visitors to sites that have the quality they are looking for. We at Search Engine Genie strive to build quality and we never resort against techniques which affect search engine quality.
Look at this particular thread in webmasterworld it really impressed me
http://www.webmasterworld.com/google/3617477.htm
SEO art a possible representative or owner of a SEO company says

“We started an seo campaign about 6 months ago.
We did all on-page optimization and started link building. The first 3 months saw significant increases in Google’s rankings, then a small decrease.
Now, for the past 3 months, despite continued link building (all permanent, relevant one-way links), the rankings haven’t budged.
Btw, the site has been around for years, and we examined “trust” factors pretty thoroughly to build on those as well. The site doesn’t have any history of spam or black hat stuff.
We plan on holding steady, and continuing with the link building for this site. It’s just been frustrating not to see any changes for so long.
Anyone ever seen this before? “

That is what SEO he has stressed he has been doing a lot of stuff but no improvement in Search engines that is absolutely true. SEO for competitive areas is not something you can do in 6 months it requires at least 6 months of building quality link reputation / site reputation with Google.

P.S: Believe in SEO and understand the difficulty behind it, Good SEO companies will definitely perform.

Search Engine Genie Blog Team.

Misspellings and SEO – Is it Good for Search Engines.

Some people have questions whether misspellings of words you target of your company name or any products or services you sell really helps. I would say misspellings are a natural part of the web, but there is a limit for it.

Misspelling SEO has been part of strategy for many Search Engine Spammers for a very long time. Because of this search engines see misspelling on pages especially done on a high level as a major Search engine spam. If you want to misspell your company name for 4 or 5 words then you are perfectly fine with it. But if you are looking to spam then you are not going to win against search engines.

Don’t misspell your competitor names on your pages there were spammers who used to do it and you might be sued by big corporations if you are misspelling their names.

Google says

“Keyword stuffing

“Keyword stuffing” refers to the practice of loading a webpage with keywords in an attempt to manipulate a site’s ranking in Google’s search results. Filling pages with keywords results in a negative user experience, and can harm your site’s ranking. Focus on creating useful, information-rich content that uses keywords appropriately and in context.

To fix this problem, review your site for misused keywords. Typically, these will be lists or paragraphs of keywords, often randomly repeated. Check carefully, because keywords can often be in the form of hidden text, or they can be hidden in title tags or alt attributes.

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Mathew Marlon – alias matt marlon where is he now

Matt Marlon was the CEO was the infamous SEO company which made news when Google penalized their site and their client sites for using deceptive tactics. After the fall of Traffic power Matt has tried running his business in various other names like First Place , Tech Power, Tech traffic, Search engine power etc. It seems now his latest company name is toprankweb.com , according to his former employee’s website www.mattmarlon.info . He seems to be running most of his business from Egypt and very less work in Las Vegas Nevada his home town. It seems his Newest “Brand” is now toprankweb.com supposedly in Salem, Oregon, but really in Las Vegas, NV

i thought he is in Las Vegas but Matt cutts reported here that Matt Marlon is in Jail for Home foreclosure fraud. Matt wrote beautifully that if people are doing one type of scam most probably they are fully into major scamming in all businesses. This became true in case of Matt marlon. So where is he now is he still in Jail?