Dealing with Troublesome Websites – How to Handle Them

It’s astonishing how many clients visit my office with websites crafted by so-called ‘web designers’ that offer little to no value for the customers. You’re familiar with the type – sites lacking real content, devoid of any ‘Call to Actions,’ and ultimately ineffective in generating revenue or leads. These sites merely occupy cyber-space.

Recently, a prospect presented their website to me. After a quick assessment, I pointed out that the site attracts minimal traffic, lacks orders, and is essentially a financial drain. The homepage featured no text or products, offering no clarity on the site’s offerings. Designed in frames, with identical page titles, and nearly non-existent search engine-friendly navigation – it was evident that improvements were crucial.

Where does the blame lie? Is it the prospect’s responsibility, or should they be expected to know better? On the other hand, not all web designers are well-versed in search engine optimization, given the absence of certification requirements for web designers. The prospect invested $y and y hours into the site, yet it yields no results. Expressing my frustration, I’m likely not alone in this sentiment. What proactive measures can we take? While SEMPO aims to educate, is additional certification needed?

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