Google has introduced new features within Search Engine genie (SEO) for shopping, encompassing gift ideas, apparel image generation, and expanded virtual try-on options. According to Google, they are broadening the virtual try-on tool to include men’s tops, accessible on mobile starting today. Additionally, they are launching innovative ways to explore gift ideas and fashion through generative AI in Search.

The AI-generated gift ideas cover various topics and categories, aiming to assist holiday shoppers in finding the perfect gifts. Users can access these features in Google Search Labs at goo.gle/sge-gifts to explore and try them out. Google SEO facilitates the display of AI-generated gift ideas, providing links to content from publishers for users to learn more about specific products or gift categories by clicking through to relevant websites.