How can I make sure Google reaches my deeper pages?

Pai from Portugal writes and asks “How can I make sure that Google reaches and indexes pages that are on a lower (deeper) level of a website?”

Well it’s unclear whether you are asking about how many levels deep it is in terms of directory or how far it is from the root page. One way that you can make sure that Google reaches those pages is the link from your root page, your main page directed to the deep page that you wanted to crawl. So we tend not to think about how many directories deep a page is, but we do look at how much page rank a page has. So if a lot of people link to your root page then you can link to the sub pages and then those sub pages can link to other sub pages. And then at some point we’ll stop crawling. So one thing that you can do is try to make sure that as many pages as possible are within just a few clicks from your root page. A good way to do is to prioritize which pages that you think are the most important. Either they convert the way that you want, they have really good ROI. So don’t treat all of your pages the same if you got a few that are real just like money makers, try to surface those and get them linked to from your root page and then you can make the most out of that.

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