1 million URLs: How to pivot your SEO strategy when you reach enterprise level

When a business grows to enterprise level, it usually means that their web presence has expanded significantly and their SEO strategy needs to be adjusted to reflect the changes in their website size and complexity. One of the most important aspects of pivoting your SEO strategy at the enterprise level is to ensure that your website is optimized for search engine crawling. As your website grows, you’ll need to use different techniques to ensure that search engine crawlers can reach all of your pages. This includes using a sitemap to make sure that your website is well-structured and easy to navigate, as well as using HTML tags and meta descriptions to make sure that search engines can read and index your content. Another important factor to consider when pivoting your SEO strategy at the enterprise level is to focus on content quality. As your website grows, you’ll need to create content that is relevant to your target audience and that is optimized for search engines. This includes optimizing your content with targeted keywords, using internal links to make sure that users can easily navigate your website, and creating content that is engaging and useful for readers.

Additionally, you’ll need to ensure that your website is secure and that it meets the necessary technical requirements for SEO. This includes making sure that your website is fast and responsive, that it is HTTPS secure, and that it is mobile-friendly. All of these factors will help ensure that your website is properly indexed by search engines and that users trust your website. Finally, you’ll also need to monitor and adjust your SEO strategy as needed. This includes regularly monitoring your website’s performance, analyzing your competitors’ SEO strategies, and adjusting your strategy accordingly. By doing this, you can ensure that your website is always maximizing its potential and that it is always up-to-date with the latest SEO trends. By taking the time to pivot your SEO strategy when you reach enterprise level, you can ensure that your website is properly optimized and that it is reaching its full potential. This will help you stay competitive in the search engine rankings, attract more visitors to your website, and increase your overall ROI.

Virtual environment optimization (VEO): The next evolution of SEO

Virtual Environment Optimization (VEO) is an emerging concept that is gaining traction in the SEO industry. VEO is a subset of SEO that focuses on optimizing websites for the virtual environment. This includes optimizing websites for virtual reality (VR) and augmented reality (AR). VEO is important because it allows businesses to reach new audiences and gain a competitive edge in the market.

By optimizing websites for the virtual environment, businesses can create immersive experiences that engage users and encourage them to stay longer. Additionally, VEO helps businesses to stand out from the competition, as VR and AR are still relatively new technologies and can be used to create an innovative and engaging website. VEO requires a shift in the way websites are designed and developed. Websites must be optimized for the virtual environment, which means they must be built with VR and AR in mind.

This includes designing a website layout that is suitable for a virtual environment, as well as developing content and visuals that are immersive and engaging. Additionally, websites must be optimized for the various VR and AR devices that are available. VEO also requires businesses to monitor and analyze user behavior in the virtual environment. This allows businesses to gain insights into how users interact with the website and how to optimize it for better engagement. Additionally, businesses can use this data to optimize their website for the virtual environment and make it more user-friendly.

Get the latest SEO trends and predictions for 2023

As the search engine landscape continues to evolve, so do the SEO trends and predictions for 2023. As technology rapidly advances, so does the need for businesses to stay ahead of the curve in order to remain competitive. One of the biggest trends in SEO for 2023 is leveraging artificial intelligence (AI). AI is being used to analyze data quickly, allowing for a more personalized experience for consumers. AI-driven search engines such as Google and Bing are already leveraging AI to personalize search results, and this trend is only expected to grow in the coming years. AI is also being used to optimize content for better visibility, as well as to identify potential opportunities in terms of content, link building, and keyword usage.

Another trend that is expected to continue into 2023 is the use of voice search. Voice search technology is becoming more popular, with more people using it to search for information, products, and services. As such, businesses should optimize their content for voice search in order to increase visibility and reach. This can be achieved by using natural language, as well as by including long-tail keywords in content. In addition, content marketing will continue to remain a key factor in SEO for 2023. Content marketing involves creating high-quality content that is informative and helpful to consumers. This content should be optimized for SEO, and should be shared on social media and other digital platforms in order to reach a wider audience. Content marketing is an important part of any SEO strategy, and should be tailored to each individual business in order to maximize its reach and impact.

Finally, one of the biggest trends in SEO for 2023 is the shift towards mobile-first optimization. With more people relying on their mobile devices to access the internet, businesses need to ensure that their websites and content are optimized for mobile devices. This includes not only ensuring the website is responsive, but also that content is optimized for mobile devices and that any images are optimized for faster loading speeds.

Overall, the SEO trends and predictions for 2023 indicate that businesses need to stay ahead of the curve in order to remain competitive. Leveraging AI, optimizing for voice search, creating high-quality content, and optimizing for mobile devices are all essential components of a successful SEO strategy. By taking the time to understand these trends and implementing them into a comprehensive SEO strategy, businesses can ensure that they remain competitive in the ever-evolving search engine landscape.

YouTube SEO: How to find the best traffic-generating keywords

YouTube SEO is the process of optimizing your content to increase its visibility and attract more viewers. By optimizing your videos, you can increase the chance of ranking higher in search engine results, which will help your content reach more people and generate more traffic. To begin optimizing your content, the first step is to identify the best keywords for your videos. The goal is to find keywords that will provide the most relevant traffic to your video content. The best way to do this is to use keyword research tools such as Google AdWords or Moz Keyword Explorer. These tools will help you find the most popular and relevant keywords for your videos. Once you have identified the best keywords, you should then optimize your videos with those keywords.

This involves adding the keywords to the title, description, and tags of your videos. The title and description should be concise and relevant to the content of the video. It’s also important to include the keywords in the tags of your videos, as this will help the search engine to determine what the video is about. In addition to optimizing the content of your videos, you should also create high-quality backlinks to your videos. This can be done by including your videos in blog posts, articles, and other websites. This will help the search engines to understand that your video is relevant to the topics that are being discussed. Finally, you should also consider using video promotion tools such as YouTube Ads and other forms of online advertising. These tools can help you reach a wider audience and increase the visibility of your videos. By following these tips and using the right keywords, you can optimize your videos and increase their visibility in search engine results. This will help you generate more traffic and increase the number of people who watch your videos.

Marketplace SEO: A Guide To Optimize Listings

Marketplace SEO is the practice of optimizing your product listings on eCommerce marketplaces to improve their visibility, ranking, and click-through rate (CTR). It involves creating search engine-friendly descriptions, titles, and images that help potential customers find your products easily. The goal of marketplace SEO is to get your products to the top of search results, making it easier for customers to find your products. To do this, you need to understand how the marketplace’s search engine works and how to make your product listings more relevant and appealing to potential customers.

The first step to optimizing your marketplace listings is to make sure you’re using the right keywords. You should research and identify the keywords your target customers are using when searching for products like yours. Once you have a list of relevant keywords, you can use them in your product titles and descriptions to make them more visible to search engines. You should also write unique product descriptions that are optimized for the marketplace’s search engine. Make sure your descriptions are keyword-rich and contain relevant information about your product. You should also use high-quality images to help customers visualize your products. Finally, you should keep track of your rankings and performance on the marketplace by using tools such as Google Analytics. This will help you identify where you need to make improvements and optimize your product listings. By following these steps, you can ensure that your products are visible and attractive to potential customers and make the most out of your marketplace SEO efforts.

Google’s John Mueller Shares Tips For Simplifying Site Structure

Google’s John Mueller provided site owners with tips for simplifying their site structure to make it easier for search engines to understand and index their content. According to Mueller, it is important to create a clear hierarchy on your website and group related content together. This will make it easier for search engines to understand the purpose of each page and how they relate to each other. Furthermore, Mueller recommends that site owners avoid creating pages with similar content, as it will make it harder for search engines to differentiate between them. Mueller also recommends that site owners use breadcrumbs as a way of helping search engines better understand the structure of their website.

Breadcrumbs provide a trail of links at the top of the page which make it easier for users and search engines to understand how the page relates to the website’s overall structure. Finally, Mueller recommends that site owners create a sitemap to help search engines better understand their website. A sitemap is an XML file which provides search engines with information about the pages and content on the site. This makes it easier for search engines to crawl and index the website, as it provides them with a clear overview of the structure of the website. Overall, Mueller’s tips are designed to help site owners create a website which is easier for search engines to understand and index. By creating a clear hierarchy and grouping related content together, using breadcrumbs and creating a sitemap, site owners can ensure that search engines are able to crawl and index their content more effectively.

How AI content creation has the potential to change SEO

AI content creation has the potential to revolutionize SEO. Search engine optimization (SEO) is a process of increasing the visibility of a website or web page on search engine results pages (SERPs). SEO is a complex process that involves a variety of techniques and strategies, such as keyword research, link building, content optimization, and more. As more businesses begin to turn to AI-driven content creation tools, they are likely to achieve improved SEO results. AI-driven content creation tools are designed to analyze data and create content that is tailored to the user’s needs. The content generated by these tools is often more accurate and relevant than content created by humans, as AI-driven tools can quickly analyze large sets of data and generate content that is tailored to the user’s exact needs. AI-driven content creation tools can also be used to identify keyword trends and develop content around those keywords. This can be extremely beneficial for SEO, as it allows businesses to target the most popular keywords that are being searched for.

Additionally, AI-driven tools can help to optimize content for SEO, as they can analyze the content and suggest changes to make it more SEO-friendly. Furthermore, AI-driven content creation tools can help to generate content that is more engaging and interesting. AI-driven tools can use natural language processing (NLP) to analyze data and generate content that is more interesting and engaging than traditional content writing. This can help to increase the click-through rate (CTR) of a website and improve its ranking on SERPs. Finally, AI-driven content creation tools can help businesses to quickly produce high-quality content. AI-driven tools can quickly analyze data and generate content that is tailored to the user’s needs. Furthermore, AI-driven tools can quickly identify and correct grammar and spelling errors, ensuring that the content is of the highest quality. In conclusion, AI-driven content creation tools have the potential to revolutionize SEO. By helping businesses to quickly generate high-quality content, target popular keywords, and optimize for SEO, AI-driven content creation tools can help businesses to achieve improved SEO results.

Google January 2020 Broad Core Algorithm Update

What is the latest Google Algorithm Update, is a question that SEOs search the most nowadays. The major reason for “Google Algorithm Update” becoming such a trending keyword is due to the uncertainty caused after the roll out of each update. Google rolls out hundreds of core algorithm updates each year and the search engine giant announces a few that have far-reaching impact on the SERP.

Each time Google updates its algorithm, it’s moving a step forward in making the search experience easy and more relevant to the users. However, as SEO professionals, we get entangled with questions from clients on why the update caused fluctuation in rankings. 

Google has announced on January 13th that it has started rolling out the first Algorithm Update of 2020. However, the significance of this algorithm update increases as the search engine giant has confirmed that the new Google Update is a broad core algorithm update.

Google rolls out close to a thousand algorithm updates each year. However, it’s only a few times in a year that a broad core algorithm update is released. The significance of the broad core algorithm is closely related to the impact it has on the websites.

Unlike the core update, which usually goes unnoticed due to the fewer tremors it causes, the Broad Core Algorithm Update makes significant SERP fluctuations, which often results in giving webmasters panic attack.

All this said Google has been telling webmasters that the only way to recover from the impact of a Broad Core Algorithm update is by building great content. It also says that these updates are focused on improving the search quality by giving users better search results.

What is a Google Broad Core Algorithm Update

• Unlike the daily core update, the broad core update comes with far-reaching impact.
• Fluctuation in ranking positions can be detected for search queries globally.
• The update improves contextual results for search queries.
• There is no fix for websites that were previously hurt by Google update.
• The only fix is to improve the content quality.
• Focus more on Expertise, Authority and Trustworthiness (E.A.T)

Beginner SEO guide from beginner

How to see a beginner SEO guide in beginner point of view.

Written by a fresher who joined our company recently.

SEARCH ENGINE OPTIMIZATION (SEO)

It is a strategy of making most number of visitors to a particular website to obtain the high rank among all other websites looked through any search engine like Google, yahoo etc. This method can boost up a particular company or firm with high profits in their income. It also helps the company to become more popular among the midst of the people.

Search engine optimization can be classified into two types. They are:

1. White Hat SEO
2. Black Hat SEO
3. Gray Hat SEO

White Hat SEO:

This is a type where the latest techniques and methods are used by the optimization to improve the ranking of their website in the search engine. In white hat SEO we can expect a stable and progressive growth in the search engine rankings.

Black Hat SEO:

This type of optimization is used to find the weakness in the algorithm of a particular website and rectifies it to obtain higher ranking in the search engines. Black hat SEO is quick in progress and unpredictable in nature.

Gray Hat SEO:

Gray Hat SEO is a combination of both white hat SEO and black hat SEO. This method is a transformation of white hat SEO to black hat SEO and the vice versa. This method is used due to the pressure from the company or to produce better results. This cannot be used all the time. It can be used only to some extent.

SEO Beginners Guide

Two kinds of SEO:

• On-page SEO

On-page SEO is based on the content in the website. It is clear that how well you produce the website will make the company familiar among the people and improves the ranking quickly in the search engine when they search through keywords.

Elements of on-page SEO:

1. Title of the page
2. Description about the page
3. Text headings
4. Structure of URL
5. Use less images

• Off-page SEO:

Among the 100% ranking of a website 75% comes through off-page SEO only. It is totally based on your authority among the internet. To get authority you should create an inbound link in your site. The inbound link should be used by other websites that links your websites. Links from authoritative websites helps you to grow faster in the search engine rankings.

SEO in building business:

Before designing a site one should know about the company and the objectives of the company very well, only then he can succeed in his work. If the person is not sure about the company and still designs it very well they are losing the critical element of the successful business. To be successful you should follow the SEO strategies by choosing the right keywords and writing the good content about the company.

SEO tools:

Keyword analysis tool:

Keyword is an important in the SEO. Keywords should be analyzed and used by the SEO. Keywords are the thing which shows results as soon as a person searches in the search engines.

Ranking tool:

It is important to know about your rankings in the search engines. It shows which of your marketing strategy is working well and helps you to focus more on the particular strategy.

Effective content tool:

Content of the website is very much important to attract the people and for the growth of the website in search engine rankings. The content should be updated at least once in two days for the better results.

Google India Publishers Meet 2016 – Bengaluru !

Google provides a fantastic opportunity for every web master out there, to monetize their web assets by becoming a publisher. Google Adsense is the simplest way to earn money online. It simply means make money online through web monetization. This meet was basically guidance for all the Indian web publishers.
The Google India pub meet at Bengaluru was scheduled on 12th May 2016, Thursday at Google India Pvt Ltd.

Venue of Google pub Meet:
Google India Pvt. Ltd.
No 3, RMZ Infinity,
Tower E, 4th Floor
Old Madras Road
Bengaluru.

Agenda of Google India Publishers Meet:

Google Meet – Agenda

This year Google conducted Publishers meet at 4 locations, namely Indore, Lucknow and Gurgaon and Bengaluru. The Google India Publishers meet was an informative event, which highlighted a lot of points on Adsense, Google Analytics, Content Writing and publishing, Ads placement and testing and AMP (Accelerated Mobile Pages).

The meet started at 9.30 AM with a presentation on India Digital Landscape and enhanced support. Statistics revealed that every 1 out of 3 users in the web were mobile users. The presentation focused on the increase number of web users both from rural and urban areas. Some reasons being:

• Data services are provided at the cheapest price in India.
• Smart phones are the next generation rulers of the web
• Accessing the web just got simpler.

The presentation ended with a video on how smart phones have become a vital part of the World Wide Web.

The Hindi content:

Hindi, being the national language of India, has grounded its importance in the ever growing internet as well. Numbers reveal that majority of users; both from rural and urban areas would like to see web data in the regional language Hindi. A survey on the regional language preference revealed that Hindi was the most spoken language among any other in India.

It is observed that there are only few publishers, as less as 0.1% among the total number of publishers, who are publishing Hindi content. The reasons being:

• Difficulty in writing in Hindi language
• Lack of resources to reach out to the correct users.

Google tools just made it simpler for web publishers to write Hindi content. Google tools like the GOOGLE TRANSLATE, GOOGLE INDICS KEYBOARD, and GOOGLE INPUT TOOLS, has made it simpler for users to write and publish Hindi content.

Google Adsense algorithm is also being designed to identify regional language content in order to welcome advertisers who would like to advertise in their regional languages.

The Hindi Content session ended with a motivational video from a recipe blogger who gained recognition by way of posting Hindi videos and content.

Four well known certified partners of Google namely Nabler, Cybermedia, Readwhere and Adpushup hosted seminars on interesting and informative topics.

Analytics: Roll the dice or use the data:

Google Analytics, a free to use data tracking tool from Google was interrogated on by the team Nabler. Google analytics has excellent features that support the web developers and users in making insights about the website. A good option suggested by nabler was to integrate Google Adsense account with Google analytics account.

Real time examples of website owners who experienced drastic change in their business after making the necessary changes that were noticed from analytics were mentioned in the seminar.

Writing for digital:

The next session at Google India publishers meet was on “writing for digital” which was hosted by the team from cyber media. The key tips highlighted while considering in writing for digital were:

• Keep it short and simple
• Focus on cluster of topics
• Play around visual content : Sliders, Infographics and tables
• Recycle old articles and arrange in clusters

Some useful tools pointed by presenters for content discovery:

1. Feedly
2. Pulse
3. Quora
4. Spike

Tools for content distribution:

1. Buffer
2. Slideshare
3. Phplist.com
4. Mailchimp
5. Bundlr

Useful tools for organizing content:

1. Trello
2. MindNode
3. WunderList
4. Pocket

The presentation revolved around ideas that focused on keeping the content easy and simple to understand. Emphasis was given on creating interactive and visually appealing content that included Infographics, sliders and data tables.

Study revealed that headlines of your content play a vital role in deciding whether or not your content will be read. Direct headings, controversial headings, intriguing and productive headings are a number of options to choose from.

Understanding AMP (Accelerated mobile pages)

The session following “writing for digital” was AMP. Understanding Amp and implementing in websites in order to render excellent fast loading mobile web pages. This session was hosted by Google certified partner Readwhere.
Accelerated Mobile Pages are designed to load faster when compared to other normal pages. Study shows that there is an increase in the bounce rate for slower loading web pages. If you would like to retain your website users, you need to focus on faster loading mobile pages. AMP is an open source initiative by Google that helps design faster loading mobile friendly pages.
There are certain tag constraints that AMP adheres to and restricts the usage of certain tags that hinder the loading time of a web page.
A completed guide to use AMP https://www.ampproject.org/docs/support/faqs.html

Ad Layout optimization:

The team Adpushup hosted the seminar on ad layout optimization. The key ideas and take a-ways from this session were:

• There is no fixed layout for ads. It completely depends upon the website and user behavior response.
• Ad placement experiment is the only way to figure out the best ad placement for any web page
• Ad color testing will help you know better about user behavior
• Show different ads to different users, this will help notice changes in CTR.

Adsense Policy: Avoiding Mistakes:

The next session was the most useful of all. The session was hosted by Google; it highlighted points on Adsense policy guidelines and avoiding the common mistakes.
Avoiding common mistakes:

• Avoid placing ads on thank you pages. It leaves no other option for the user but to click the ad, which results in accidental clicks.
• Never place ads that confuse the user with the site navigation.
• Do not use adult content with websites running ads
• Copy paste content websites are not suitable for placing ads
• Avoid clicking your own ads
• Be careful while working with websites
• Avoid your own accidental clicks.

Adsense Policy guidelines:

Google takes different measures on accounts based on the type of violation the website makes. As a general practice, Google sends a warning email in order to make changes to the website within 72 hours; in the case otherwise Google will disable ads to that particular website. If the areas in the website that are causing violation are fixed, the chances of site ban are nil and the ads will be enabled back.
The following actions are taken by Google in case of policy violation.
Account Warnings:
The very first thing that happens in case of policy violation is that you receive a mail from Google asking you to make changes to vulnerable areas in the websites. The tie period to make these changes is 72 hours.
Ads disabling:
Ads are disabled to your website until you fix the vulnerable changes. Once you fix the issue ads are automatically enabled by Google.
Account suspension:
Account suspension happens when repeatedly your site has been noticed for violating the policies. You receive an email from Google stating that your account is suspended for 30 days and that no ads will be served for 30 days in the website.
Account disabling:
Google disables Adsense accounts for those who continuously violate the policies and do not fix major issues in spite of repeated warnings. Account disabling leads to account ban.

Getting discovered: Doing it right, Going Multi Screen:

The last session a Google India Publishers Meet was hosted by Mr. Syed, Senior search analyst Google. The session revolved around topics that were related to getting your website noticed in Google, indexing and other common myths that users believe in.
Common myths:

• Duplicate content will penalize your website:
  Similar or duplicate content within your own website will cause no harm to your website
• PageRank is dead vs PageRank is everything:
  Page rank is not dead. Also page rank is the not the only factor that Google considers
• Google Products: helpful/harmful?
  There is no harm in using Google products, but yes using Google products will render no special benefit
• Optimal keyword density:
  There is no optimal keyword density. As long as the flow of content is natural, there is no harm in using the keywords as many times as possible
• Myth about shared IPs:
  Certain users believe that shared IPs will lead to the entire account ban if one or two websites from the account have received warnings. It is not so, other websites will continue to serve ads irrespective of shred IPs.
• An incorrect sitemap will result in manual action:
  Sitemaps are just for information purpose. Sites with incorrect sitemaps will not be penalized. But it is always a best practice to run correct site maps.

The session ended with one to one conversation with Google employees discussing and clearing doubts about Adsense. Over and all, Google India publishers meet was an excellent informative session that projected a clear insight into the web world!

Tags: AdsensePolicy, AMP, Google, google campus, googleanalytics, hindicontent, PublishersMeet, takeaways, writing