Content sharing tool has been introduced by Google which helps about finding new things in the real world.The new project allows the visitors to share,create and track progress for goals, activities and adventures.

Google has launched the project on a invite only basis and it would be a real world activity sharing site. Check this introduction part in Schemer Google+ page.

Whether it’s exploring a new city, checking out a friend’s movie recommendations, or just finding new activities for your weekends, Schemer lets you discover new things to do, share schemes with friends, and make the most of your day.

Even though a invite is needed,Google provided links will get you into Schemer.Search for the activities based on keywords, interest,location or category.Check out recent and popular posts.

You can mark the schemes you have done,track the schemes and even share your plans.Within a few clicks you can able create,label and describe the scheme of your own

You can also hare the content via Google + or through mail.You can also connect with other schemers via Google +

Google search bar has now turned into a graphing calculator. When a mathematical function has been entered on Google,the search result will now contain an interactive graph of the of the function that is entered into the search bar.

Everything from a single geometric function such as sin(x) and wild set of equations can be entered in the search bar. More than one equation can be graphed at once.

It also allows the searcher to pan around on, zoom in , zoom out and gets point-by-point information from the graph.Both mathematical symbols and standard language are accepted. According to Google blog “Google graph technology is capable of mapping out of trigonometric, exponential, logarithmic and their compositions”.

Google has been working on many different things that really pulls people in.High school students would love this new feature from Google to solve their mathematical questions. What do you think of this new feature from Google?

In the last five years,the Internet ad market of the of Google have risen almost 10 percent from 44.1 percent in 2010 making it the leader of online advertising. In the global search market Google has been dominating with 85 percent and their competitors(Yahoo,Microsoft and AOL) have slipped nearly to 13.8 percent according to the survey from ZenithOptimedia.

Market share of Portals

Their acquisitions DoubleClick and YouTube had also played important role in Google’s market share. From 0.6 percent in 2006 and 3.1 percent in 2010, market share of Facebook has also grown considerably and they will surpass Microsoft by the end of the year.

Atleast till the end of year 2014 there will be sustained growth in global ad spend predicted by ZenithOptiMedia. They have also predicted that between the years 2011 and 2014, 58 percentage of ad revenue will come from emerging markets such as China,Russia and Indonesia.

Paid Search accounts for almost half of the adspend in the internet advertising segment at 15.7 percent a year and move to mobile where costs are lower will have some impact on the growth. Display will continue to trail the paid search by 2014,taking 22.6 and 25.6 respectively.

10 developing markets will contribute to 48 percent of global ad expenditure over the next three years with Brazil,Russia, India an China contributing 33 percent. For the total ad spend, China and Brazil are the only two developing countries in the list.

A German search company Yacy has released a peer-to-peer search engine that uses networked systems to index the web and deliver the results has been brought into being by Free Software Foudnation of Europe.

An attempt has been made to match the breadth and power of Google’s Index. Every individual who downloads and runs the YaCY is helping to power searches and build indexes.

ll the searches are encrypted and no user information is stored,this is one important part regarding the privacy.Project Leader of YaCy Micheal Christen says “Search isthe vital link between us and the information we’re looking for. For such an essential function, we cannot rely on a few large companies, and compromise our privacy in the process.”

It works in the same technique as torrent and the information storehouse of all the systems on the netowork are being used to conduct the search and keep the database together.Even when the user is not actively browsing,the site the visitors are not automatically added ot the index.There are totally 600 pages on the network that have indexed 1.4 billion pages of content.

“YaCy isn’t a challenge to Google, and is a long way from becoming one. It’s not even intended to challenge Google.” says Karsten Gerloff,President of Free Software Foundation of Europe.

There are some unique advantages in Yacy where no central server na fail and there is no central instance that can decide can filter the results to some people.An innovative system has been introduced by YaCy that benefits both users and businesses.Increasing information stability and privacy will be decided if peer-to-peer concept succeeds in the coming days.

YouTube Insight will be replaced by Youtube Analytics and this was announced by product manager Ted Hamilton in Youtube blog. In way Youtube  analytics is going to be different from Insight.Lets look at the new features of Youtube analytics

1. The key information is displayed quickly which allows the users to easily access detailed information.

2. The statistics are more detailed for the precise understanding of the content and audience.

3. The new audience retention report even provides how far the viewers are watching through the video.

Insight,a free tool from Youtube was released in March 2008 which allowed anyone with a Youtube account to view detailed statistics about the videos that they uploaded to the site.

Insight also offered information on how popular a video is in a geographic location and how popular they were in that category of all video in that market in a certain period of time. Life Cycle of the uploaded videos can also be seen in Insight offering information on how long it took for a video to gain popularity.

Several features were added to Youtube since then and in the year 2008,Discovery tab was added which elaborated how viewers found a video in Youtube.Is is through searching in Google or reveiving a link from website or email you can get to know of it.

Demographics and Hotspots tab were later added in the year which displayed view count of information age group and gender.Community tab was added in the year 2009, that showed how many times a video had been shared,rated and commented. The new analytics from YouTube has been one of the best gifts for marketers this season.

Users of the Google adwords tool found something peculiar in the recent days. When exact match search was done on certain terms it reported zero. This would have confused many users of the Google adwords tool. Google spokesperson confirms that it’s a bug.

The spokeperson in a statement said that  “We’re aware of a potential issue that is affecting the keyword tool in AdWords, and are working hard to fix it”.

The problem has also been reported in Google Adwords help forum as early as November 23.There has not been any clear information on the terms which are affected and which are not as both global as well as local volume are currently showing as zero.

For the past several years Facebook Fan pages have created a positive impact of engaging their brand among the public and especially they have targeted the potential customers. Fan pages are the place for the users to remain attached to their brand and recent comScore report is shows that a page is really just the place where content resides, as fans are 40 to 150 times more likely to consume branded material in their news feeds than on the actual fan page itself.The new metrics “Page Insights” in Facebook are designed especially for the business owners to know what truly maters.

An algorithm in Facebook ensures that relevant content for each user finds it’s away to their particular news feed. This relevancy is determined by number of factors including the number of times it is liked,shared or commented.When user interacts with a particular brand,it can be passed on to their friend’s friends.All brands work in a motive of increasing their fan base and the strategy works when friend of fans visit brand’s store and website.

A new metrics called “people are talking about this” has been added through which set of data counts stories that are eligible to appear in a user’s Newsfeed, such as any likes, wall posts, comments, shares, questions answered, RSVPs to events, Page mentions, photo tagging and location checkins. The metric allows the page administrator to know what posts have proven the most compelling and interactive.

All these metrics are easier to use for the business owners but for those needing something a little more data-intense, there is always the option to export to a spreadsheet.

SEO’s and Online Markets will be searching where to go now for free access of invaluable information which yahoo site explorer provided over the past 6 years. There is no longer free alternative and the companies that sell information as part of the marketing tool platforms will be in absolute joy.

Competitor Analysis of sites has also been lost as Yahoo site Explorer will be restricted to sites you own. If Bing wants more people to use their tool instead of Google, they need to include competitor data access which Yahoo site Explorer showed.

It was in the year 2005, Yahoo Site Explorer was launched and lots of marketers were happy at the fall conferences that year. At that Google Webmaster Central was not launched and Site Explorer was the only tool found through paid analytics at the time

A lot of people would be looking for alternatives and in fact people were surprised about the announcement of the merger. Right now there are no tools available for free that covers everything provided by Yahoo Site Explorer. There are few tools available that can give people with fewer funds to start with.

Open Site Explorer from SEOMoz offers the same information but Pro membership is needed for accessing all the features. For people with only five websites or less, monthly fees start at $99. But you get a lot more than link information for that fee.

With the help of SEO Book and SEO for Firefox browser plugin you can get the individual numbers at the top or side of any page. It is free but time consuming. Yahoo site Explorer missed but lets wait and watch if it smart enough to attract all the people.

Now it’s the time for Yahoo to carry out the changes and yahoo has made some promising changes in their search results just in time for the holidays.The new redesigned search results allow users to to do advanced searches for recipes.

Users can also use Yahoo for a quick comparison shopping and get richer updates for entertainment queries.Users now will be able to see rich results at the top of the page while searching for a recipe.Mouth watering images along with star rating of the dishes,the recipe source and links to required ingredients and preparation time are contained in the results.

Users have also the option of using “filter by ingredient” option at the top right.Interesting contents can be shared in Facebook with just a few clicks.Apart from rich results in SERP,the “Recipes” tab allows users to sort and filter content based on star rating, ingredients,prep time and more.

New Shopping Searches

New shopping features were added in Yahoo as buying frenzy of Thanksgiving will kick start in couple of days.New options were added to search where products like like cameras and watches can be easily compared along with the buying guides.

Comparison of five core products is allowed along with the specs,warranty information and more.They can also post the contents in Facebook asking for the feedback from their friends

A new tool has been added in Google that explicitly searches for exactly and only your search terms.Personalized,corrected,suggested,related search results were removed in this verbatim.

About Verabtim Tool

Users can make use of this feature to the left menu on the SERP and choose Verbatim from “More Search Options”. Clicking on Verbatim will direct the user to a new search results page.

The Verbatim page will display only results that include:

1. Match their exact spelling

2. Include all their search terms

3.Use the same verb from(e.g running and run will be distinct)

4.Use the same plural vs singular from(cap and caps will be distinct)

5.Use same tense(e.g “is” and “was” will be seen as distinct)

Normal results won’t be appearing and some pages that will be omitted in this case would be those that use syanonyms,alternate forms and tenses and use synonyms based on the history and social connections of the user.

The “+” functionality in search queries will be replaced by Verbatim and while entering a phrase in quotes will fetch results that use exact search phrase and spelling.This feature in Verbatim will strip the results to a greater degree.