YouTube Insight replaced by YouTube Analytics

YouTube Insight will be replaced by Youtube Analytics and this was announced by product manager Ted Hamilton in Youtube blog. In way Youtube  analytics is going to be different from Insight.Lets look at the new features of Youtube analytics

1. The key information is displayed quickly which allows the users to easily access detailed information.

2. The statistics are more detailed for the precise understanding of the content and audience.

3. The new audience retention report even provides how far the viewers are watching through the video.

Insight,a free tool from Youtube was released in March 2008 which allowed anyone with a Youtube account to view detailed statistics about the videos that they uploaded to the site.

Insight also offered information on how popular a video is in a geographic location and how popular they were in that category of all video in that market in a certain period of time. Life Cycle of the uploaded videos can also be seen in Insight offering information on how long it took for a video to gain popularity.

Several features were added to Youtube since then and in the year 2008,Discovery tab was added which elaborated how viewers found a video in Youtube.Is is through searching in Google or reveiving a link from website or email you can get to know of it.

Demographics and Hotspots tab were later added in the year which displayed view count of information age group and gender.Community tab was added in the year 2009, that showed how many times a video had been shared,rated and commented. The new analytics from YouTube has been one of the best gifts for marketers this season.

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