Negative SEO used to be a killer tool for many SEOs / webmaster to kill competitor’s search engine rankings. This was common when Penguin update came out. This was when Google said all links your site has is your responsibility regardless of who has control over it. This encouraged competitors to send 1000s of low quality spam SEO links to top ranking sites. Some top ranking sites had devastating effect because of this. Negative SEO was prevalent during 2013-2015 period. Then Google plugged the hole with updates to their penguin algorithm.
This latest Penguin 4.0 update is where Google surrendered and accepted that sites cannot be affected purely by their backlink profile. We at Search Engine Genie were shouting out loud about this issue for years. Finally Google has woke up to the occasion and decided to ignore bad backlinks instead of penalizing a website. It took years for Google to figure out that their penguin algorithm was partially a mistake.
Search Engine Optimization (SEO) is arguably the most cost-effective digital marketing technique, but also the most challenging to get right.
The First very Organic Result on the First Search Engine Result Page sees about 32.5%of Overall Search Traffic in terms of clicks. The Second domain sees 17.6% while the 7th only sees 3.5%
Google PageRank (Google PR) is one of the methods Google uses to determine a page’s relevance or importance. Important pages receive a higher PageRank and are more likely to appear at the top of the search results. Google PageRank (PR) is a measure from 0 – 10. Google Page rank is based on back links
Web Search Engines and some other sites use Web crawling or spidering software to update their Web Content or indices of others sites’ web content. Web crawlers can copy all the pages they visit for later processing by a search engine which indexes the downloaded pages so the users can search much more efficiently.
A website is a collection of related webpages, including multimedia content, typically identified with a common domain name and published on at least one webserver.
A keyword, in the context of search engine optimization, is a particular word or phrase that describes the contents of a Web page.
Google is used for search of information about (someone or something) on the Internet using the search engine Google.
Many advertisers use Google Adwords as their Major PPC Networks.In addition to using adwords for getting paid traffic to your site, it can also be used for SEO.
Three Processes involved in Delivering Search Results. They are: Crawling, Indexing, Serving. And the Relevancy is determined by over 200 Factors, One of Which is the Page Rank for a given Page.
An SEO Specialist analyzes, reviews and implements changes to websites so they are optimized for search engines. This means maximizing the traffic to a site by improving page rank within search engines.
MySQL is the most popular Open Source Relational SQL database management system. It is most noted for its quick processing, proven reliability, ease and flexibility of use.
Seo take care of the quality of the Content used by websites and filter the low quality websites.It also take care of the quality of the Links.
Content Marketing is a strategic marketing approach focused on creating , relevant, and consistent content to attract and retain a clearly defined audience – and ultimately, to drive best profitable customer action.
The difference between good and bad back links is the quality of the website they are on. Sometimes bad back links are easy to find, sometimes its difficult to find.
Search engines provide an interface to a group of items that enables users to specify criteria about an item of interest and have the engine find the matching items.
Description: With so many shifts in SEO industry in 2016, do you have any idea where SEO will go this 2016? Read on to stay on track to the latest SEO trends in 2016!
The year 2015 was relatively quiet in the world of SEO. Though internet marketers had experienced consistent updates in the algorithm, frequent changes in snippets and ever-changing metrics to compete with, but this is something SEO professionals have been used to.
However, there has been a lot of talk in the first quarter of this year that was revolving around the ad blocking and leveraging social media. But, this is sure that 2016 will be a very thrilling year for SEO. Based on our own experience in SEO and market growth, Search Engine Genie has brought to you a couple of major shifts in SEO industry that are likely to occur in 2016.
- Diversification Of Search Boxes:
Since brands have gained more insight into the rankings, they are exploring to get visibility on various search boxes other than the Google. It clearly depicts that Google will be facing tough competition as businesses have started asking rankings on the Amazon, YouTube and various other platforms. Clients have started focusing on their visibility on WebMD, Netflix, Wal-Mart and Newegg which has initiated a fierce SEO competition among technology giants.
- The Rise Of Social Search:
As social media is gaining its muscles among the online users, it is leaving a strong impact and a shift in their search behaviors. Probably, this is the reason that the Facebook is working to improve its internal search. The FB is investing heavily in offering user-friendly search functionalities. So, this has set many new engagements in the SEO world. It will also offer a good opportunity to gain visibility in social search platforms to those brands who have failed to gain visibility on Google due to the recent Google algorithm updates.
- The Era of App Indexing Has Begun:
Till now, what you have been doing was limited to web only, but 2016 will be the year of app indexing. Since the brands have experienced an increase in their online traffic with the use of mobile apps, 2016 will be all about mobile SEO focusing on apps. Do you know people are directly using services from the apps without using organic search as they come handy? This is the reason Google is building its plans to show results using app indexing.
In other words, there is no guarantee that your users will find your content in the same traditional way as they used to get before. But, if you invest in building an app for your business, then together with the app indexing, you will be greatly ensured to reach your audience. So, 2016 has brought up a serious shift in SEO engagements with the fresh concept of app indexing.
In 2016, the SEO would be on an amazing journey that would discover new approaches to gaining online visibility. However, the shifts that have been discussed here will soon prove to be true as these have been brought to your knowledge after an in-depth study of SEO market. In this fierce battle of getting rankings, you would need a good ally who has competitive knowledge of the shifting trends in the Internet Market. Invest in the one today and unfold your success this 2016. Give Search Engine a chance to add more stars to your online identity.
Google’s Sundar Pichai , Apple’s Tim Cook and Microsoft’s Satya Nadella face off in technology war.
Search Engine Genie has been a leader for over 10 years when it comes to providing free resources for webmasters and site owners. Our Initial aim was to reach 100 webmaster / SEO tools. Today search engine genie has well exceeded expectations and reached 125 plus tools. When you do something for over 10 years you will be good at it. We have over 1000 users per day using our tools.
Here are the top 10 list from logs over the past 6 months.
No.10 : You never know what people like. Out of over 125 tools Search Engine Genie team has developed. This Content to code ratio tool has stood out and ranks No 10 right now. If you haven’t tried this interesting webmaster tool go to the below link and give it a try, you will like it.
Content To Code Ratio Test Tool
No.9: Yahoo position checker tool, right now the No.1 ranked free tool across all search engines to check rankings in Yahoo. It queries yahoo’s search engine and will deliver accurate results. We are constantly working on this tool to make sure it works and delivers results accurately.
Yahoo Position Checker Tool
No.8: People’s obsession to nofollow tag has never changed. This is the 8th best tool we have based on user traffic. People really like to check whether a page has nofollow links. If you never tried this tool it is time to head there and give it a try. Works wonderfully and results are accurate. Problem with this tool please submit a comment here we will check it for you.
No Follow Links Finder-Checker Tool
No: 7 Bing is the 2nd more important search engine now right next to Google. When people wanted alternate for Google search engine they went to Bing. Today Bing gets about 10% of all search engine traffic. Though that is way low compared to Google they power other major search engines like yahoo which boosts their market share.
BING Rank-Position Checker Tool
No:6 Google backlink checker is ranked 6 of over 125 tools. Today there are only a handful of backlink tools. Google, bing, yahoo all hide backlink data from regular users. People have to depend on third party tools like Ahrefs, backlink watch, majestic SEO, Moz link explorer to get backlink data of their competitors or any site they want to check. Our tool queries Google search engine and tries to fetch backlinks for any site. We don’t claim our tool to be accurate but when you don’t have anything out there it is better to have one like this.
Google Backlink Checker
No:5 This tool speaks for itself. We never took so much effort on a single tool. We invested a lot of time and resources to bring you a great tool to check your on page. Our tool is free for unlimited usage. Enjoy this free on page tool and give us your valuable feedback on how to improve.
SEO On Page Checker
No.4: Want to know if your site is banned in Google. Use this tool to find out. Don’t get excited or shocked by this tool. Though we try to be as accurate as possible with this tool, it is better to consult a SEO expert before making decisions.
Google Banned Site Checker Tool
No:3 : This is my personal favorite. Not just me but 100s of webmasters / site owners / SEO use our tool. Looks very simple but makes life very easy for everyone. Checking Google’s cache date has become more and more difficult. You need to search to find out where Google displays cache date. Hre you just input your URL and next second you get to know when Google last cached your web page.
Google Bot Last Accessed Date
No:2 Only valid tool to check if your site is in dreaded Google sandbox filter. Sometimes this tool is unpredictable because too many people use it. Again don’t take this tool too seriously consult a expert before making Business decisions. Search Engine Genie has top class SEO experts who help you whenever you are in need. Email us at firstname.lastname@example.org or email@example.com for quick response
Google Sandbox Checker Tool
No:1 No words to say about this tool. This tool is ranked so high in search engines it gets 10 times more traffic than any other tool we have in our site. It beats the next best tool sandbox checker 10:1 in traffic. We take lot of pain to keep this free tool working for our users. When you like our tools please support us by linking to it. You will find link data from those pages.
Google Position Checker Tool
Good luck with our tools
Search Engine Genie’s team is here to always provide great innovation. If you have a new tool suggestion comment here and our developers will build it free to use. We don’t believe in subscription tools.
Google has officially announced there won’t be any penguin update for the year 2015. It has been a long wait.
Google over the years have become more and more commercialized. Before they hardly have PPC ads on their pages now their search results page top portion is all exclusively paid ads.
Google’s greed has reached the highest level especially after they renamed their company to Alphabet Inc.
To promote your brand on the social media, it is important to stay tuned to the market trends. So, read on which social media trends are going to rule in 2016!
Social media has all set to gain the potential clients for the businesses in the upcoming 2016. With the growing technology reach and increasing audiences, SMM strategies will remain in the limelight for showcasing products and services in a unique way. A research conducted by Mashable in the year 2014, shows that more than 81% of businesses ranging from startup to medium enterprises are making the full use of social media to promote their brand online. About 94% of these companies have invested in the aggressive marketing campaign. As per the forecast, the social media users are expected to reach a huge figure of 2.16 billion by 2016, in comparison to the existing 1.93 billion users in 2015, which is significantly a big leap.
However, there would be some social media marketing approaches that will no longer be effective in the upcoming year. The new social media trends have already replaced the way businesses used to approach their potential markets online. So, before you get befuddle which SMM strategy is going to work, here are some vital social media marketing trends to keep you in the loop.
1. Social Media Will Be Your New Google In 2016!
Though Google will still stay in trends for searching things online but it will be the social media that is going to influence the buyers’ decisions. So, the businesses will need to market themselves beyond the SEO and organic searches. The brands will need to keep their eagle eyes on social media users who look for product reviews on the Facebook, Instagram and others!
Are you aware that more than 88% of consumers are heavily influenced by the reviews? The comments they read online, directly impact their purchasing behaviours! This is what is going to be in trend in the upcoming 2016. Ranking on Google will help but more helpful will be ranking your social media business page having reviews. Stay alert!
2. Buy Buttons Are Set To Rule the Social Media In 2016!
With the addition of Buy Buttons on the Facebook and Pinterest, there has come a revolution in the social media marketing trends. Due to the ease of new “buy” features, it would be easier for the users to purchase a product without leaving the platform. This means a lot to the marketers as well. They can sponsor the AD and whenever a consumer finds it online, he can make a purchase with just a click. In other words, selling has been made easier with the new SMM strategies in 2016. Instagram is also following this trend and more industry social media leaders are expected to focus on this growing trend in the upcoming year.
3. Facebook’s Digital Assistant is ready To Shake the Market in 2016!
In the last August, Facebook has introduced a new social media functionality. It is the Facebook Messenger’s digital assistant which is much alike to the Siri in iPhones. It will help you in performing your requests like ordering your favourite pizza! Although it lacks a little bit in competition with Siri, still it will be a good option for the businesses who want to be listed with the Facebook products as a suggested answer to queries. This new kind of social media trend is expected to catch many eyeballs this 2016.
Social media is expected to grow at a bigger rate in 2016.
Accordingly, social media marketing trends will support the change with some out-of-box but customer-friendly approaches! As the social media giants like Facebook, Instagram have all set up for a big fight, you must stay well prepared with the social media trends mentioned here and 2016 will be victorious for your brand!
Why worry for your brands online visibility when a digital marketing leader, Search Engine Genie, is here for your help! With extensive experience of Internet marketing, only we know how to rise from the market’s fluctuations! Talk to our expert today for staying on the top of the digital world!
Here are some interesting SEO beginners PPTs from top universities. Today many universities are teaching SEO as part of their curriculum. If you are a beginner in SEO or a SEO service provider this set of SEO PPTs will be very useful for you. All SEO power point presentations are provided for education purpose only.
- 2013 seo trends
- author rank
- Bing search engine
- Fake popularity
- Google Adsense
- Google panda
- Google penguin
- Google Plus
- Google webmaster tools
- Hummingbird algorithm
- link building
- Mattcutts Video Transcript
- MSN Live Search
- Negative SEO
- Paid links
- Panda and penguin timeline
- Panda Update
- Panda Update #22
- Panda Update 25
- Panda update releases 2012
- Penguin Update
- Sandbox Tool
- search engines
- SEO cartoons comics
- seo predictions
- seo techniques
- SEO tools
- social bookmarking
- Social Media
- SOPA Act
- Webmaster News