How can we create unique meta details for each product pages?

Thursday, April 18th, 2013 Mattcutts Video Transcript, search engines

Today’s question is ,”we have an e-commerce site Around a thousand products in pages on that site so how can we create unique minute details for those pages”

 Matt cut answers,

The question should not be i have been pages how can i make the unique the question is how many pages can make the quality that provide user. if you can’t managed to have thousand pages and have something unique something different than just an affiliate theater whatever on each page of that site then why should your thousand pages which are again baby Jessica reward content of an affiliate feed rent compared to someone else’s thousand pages of that same affiliate.

Anderson what you’re asking i think i would ask yourself what makes your site unify what is the value add where what what’s the compelling proposition that makes people want to go visit your e-commerce site .if you can have unique content if you can come up with some unique Angola reason even if it’s again it’s something that makes it fun something that makes it better easier for people that makes them like your site then that that’s a really tough proposition and and so i wouldn’t say yourself a bowl of having a thousand pages and then how can i have a little bit of value each one it sometimes is better to think about okay how much value can add and that determines the number of pages on my site rather than the other way around so it des Moines sound a little bit harsh but on the other hand if everybody on the entire internet all wanted to have  thousand page site and weren’t able to come up with unique content or some other way or differentiating factor for their website you’re only left with a a lot of pages which are not that different she did not that high quality and and dot that unique and that’s not good for the web it’s not good for the ecosystem the web it’s not good for uses the way we’re just trying to find good stuff and don’t necessarily want to find  a copy of the same content they want to find you know something with unique value add so that might sound a little bit harsh but you know give it some thought because we do see a lot of people who are like okay i can make this mini sites now how do i make them useful and sometimes by the time you reach that point where you have in number of sites and you try to make them useful you’ve already made some summit in my opinion errors and how you’re trying to think about how to create your site just some food for thought whatever you’d.


Panda Update #25: seems to have released to shake up SEO

Wednesday, March 20th, 2013 Google panda, Panda Update 25

Google seems to have released one more update called Panda #25 on March 15, 2013. Adding one more to its panda update algorithm it seems to be Google’s last Manual Panda refresh. The last Panda Update that Google officially confirmed was Panda Update #24 released on 22 January, 2013.

panda 25

Infographics – an emerging SEO Strategy

Tuesday, March 19th, 2013 infographics, seo techniques

There are several new techniques that are cropping up each day Infographics is one such new trend that is grabbing the attention of the readers however they can also be a scalable link building tactic. The internet rapidly bringing together a collection of well-designed, easy-to-digest infographics across all industries it’s simple to see why these information-packed images are so well-liked for bloggers and web content managers.

Content unaccompanied, as constructive as it is; every now and then it can be a little bit insipid. Words on a webpage without color or graphics doesn’t forever and a day attain points for user experience, which is why many content writers put so much prominence on formatting and style. On the other hand, what many webmasters overlook is that the use of info graphics can be more than a fine visual aid for the human eye; they can besides support natural links and give something for search engines to feast their bots on.

How Seo strategy benefiting infographics:

Branding prospect
Can be shared
Better visibility on the web
Builds links

Let us take a look in detail on how it is helping….

Making use of infographics gives the benefit of scalability, share ability and brand ability that will add value to the SEO drive. A stylish and informative info graphic is a feast to the eyes of the reader and it pimps your blog.

Builds links : A certain percentage of people deem on visual learning say at least a 60% of people, with that being said infographics are a great way of capturing the attention of web users. At the same time it’s also a great way of cheering people to share and credit back to you. Apart from getting the benefit of relevant link to your site it also brings traffic and people will link back to your website when they feature your infographic.

Can be shared : since they are simple to understand and interesting to look at they can also be shared easily through social networking sites such as Facebook, Twitter, Digg, Reddit, Stumble Upon and more.

Better visibility on the web : The set in code at the source of info-graphics links back to your website when a person clicks on it thereby it will allow you to get quality back-links and boost up your visibility in search results.

On the whole, SEO Infographics is an immense listing of highly creative and extremely informative infographics that help perk up webmaster skill sets.

All about Google Author Rank

Thursday, January 3rd, 2013 author rank, Google

Google has changed the past trends of SEO by releasing many updates and has declared clearly that it’s the unique, quality and fresh content that makes your site rank higher.

“Author Rank “is one such latest update of Google, after the post panda and penguin updates. Just like the page rank, author rank is defined by the Google to analyze the quality of a site to rank in search results. The difference is that page rank is based on the quality of web page where as author rank is defined to identify the authority of blogger.

Factors Impacting Author Rank:

1. Engagement on G+.
2. Page rank of individual articles.
3. Comment received per posts.
4. Number of Google plus circles.
5. Content shares and +1s.
6. Connections to other authors.
7. Number of sites the authors content is published.

Google author rank

Steps to implement Google Author Rank:

So you might have realized the importance of author rank for your sites online presence. Let’s have a brief look about how to implement this, to grab the maximum benefit:

1. Author rank is centered on Google plus profile. So create your Google + profile if you don’t have one. Your profile should contain a valid photo and email address and your identity should be verified.

2. Create a link to your Google profile from your webpage by adding the following link:

<a href=”[Google profile_url]?rel=author”>Google</a>

3. Add a reciprocal link from your profile to the site and have your profile image visible with your content on the search results.

Google 2012 Panda Updates- A Year Round Up

Monday, December 31st, 2012 Google panda, Panda update releases 2012

Releasing 13 panda updates in total Google have marked this year as panda era. Even though only few updates seemed to have a greater impact. But summing up panda updates showed a tremendous action affecting many websites.

panda updates 2012

2013 SEO Trends forecast– Give your site a new life

Monday, December 31st, 2012 2013 seo trends, seo predictions

With due respect to the panda updates, Google has released nearly thirteen updates in this year of 2012 alone. Some updates made a major impact by totally wiping the sites while some had a serene impact. If your site is one of the victims of the Google Panda and Penguin updates then this is for you…..

Google’s released updates have totally changed the old trends of SEO and its hi-time that new trends are adapted to get going.

If you are a webmaster looking forward to give new life to your site this New Year then it is recommended to follow the new trends of SEO to rank your site higher.

2013 seo

Off-page predictions


Initially, having faced many downs Google + emerged by leaps to the top overthrowing the big giants of social media like Facebook and twitter.  Since it drives majority of the search traffic it became essential for an entrepreneurs to establish their profile in this social media. Google+ is anticipated to be the top priority for search engine marketers in the upcoming year and expected to play a major role in Search Engine Optimization.


With the increasing number of users, it is receiving so many buzz and rising up the ladder. With no doubt, it is recognized as the right choice to enhance your business thereby driving traffics. The potential of Pinterest to enhance the online presence of website is a great perk to SEO. By applying proper pinterest tactics your business can gain huge traffic.

Press Releases

Search engine friendly press releases are expected to play a major role in increasing website traffic. Businesses that employ press releases in their seo strategy are gaining more and more credibility resulting in heavy traffic. It’s therefore not surprising that with press release going viral is easier than ever.


Instagram represents another breach in this fast budding and stimulating social media panorama. It is yet another practical platform that promotes business while getting instant feedback from customers. This social media site has gone viral captivating millions of users with its attractive features and services. A lot of businesses are gaining success by building their brands in this site. It’s enormous and the outstanding features are driving more and more traffic and no doubt instagram can be a turning point in your Seo strategy in the coming year.

On-page predictions

User Experience

User experience- in this post panda era if you want to get a right place in Google search then you can’t ignore this. This is one of the major factors that all Google updates focus on. All of the major Google’s algorithm updates have clearly outlined the importance of user experience and priority is given by Google to the site that gives main concern to user’s experience.

Keyword clarity

Of course the all time and the inevitable part of onsite factor to rank your site depend on keyword clarity. Keywords clarity can have a great implication on the entire SEO campaign. Since penguin updates have been penalizing for keyword stuffing, 2013 SEO will focus on wider range of keywords and their appropriate usage.


Quality content is one of the lessons that webmasters would have learned from the Google updates. As content is king, no doubt it will rule over the forthcoming year as well. Perhaps, it is one of the most important parts of your site that enhances your ranking after the impact of Google updates.


Rel=author: one of the major trends predicted to be seen in the forthcoming year. It conveys more traffic as Google authorship confers trust. Implementing rel=author tag might bring a great revolution to your site ranking in Google search next year.


All these predictions are based on the recent Google updates. Keeping up with Google algorithm changes in seo is really challenging. The whole thing can change in a fraction of second in the world of SEO, but feel secure that these trends will hold strong – at least over the coming year.

Does Google use data from social sites in ranking?

Tuesday, December 11th, 2012 link building, pagerank

A query came from Web SEO Analytics.”They asked, Hello, Matt. A recent article of Danny Sullivan’s suggests that Google uses Twitter and Facebook links as a ranking signal. Can you confirm this? Can you elaborate a little bit more on this?”

    Mattcutt clarifies

We do use Twitter and Facebook links and ranking, as we always have, in our web search rankings. But in addition, we’re also trying to figure out a little bit about the reputation of an author or a creator on Twitter or Facebook .he made clear it with an e.g. , “I filmed a video back in May 2010, where I said that we didn’t use that as a signal. And at the time, we did not use that as a signal. But now, we’re taping this in December 2010, and we are using that as a signal.” So the exhaustive place, if you really want comprehensive information, is to go look up Danny Sullivan’s article, and we can leave that as a link in the description of the video. But essentially, the web search quality team has a lot of different groups and a lot of different offices. So people, including the original blog search team, people who worked on real time search, have been working on using these sorts of things as a signal.

Primarily, it has been used a little bit more in the real-time sort of search, where you might see individual tweets, or other links showing up and streaming up on the page. We’re studying how much sense it makes to use it a Little more widely within our web search rankings.

Now, there’s a few things to remember. Number one is, if we can’t crawl a page, if we can’t see page, then we can’t really assign page rank to it, and it doesn’t really count. So if we’re able to obtain the data, then we can use it. But you know, if, for some reason, a page is forbidden for us to crawl, or we’re not able to obtain it somehow, then we wouldn’t be able to use that within our rankings. This is something that is used relatively lightly, for now, and we’ll see how much we use it over time, depending on how useful it is, and how robust it ends up being. The one thing I would caution people about, is don’t necessarily say to yourself, aha.Now I’m going to go out and get reciprocal follows, and I’m going to get a ton of followers, just like people used to get a ton of links. In the same way that page rank depends on not just the number of links, but the quality of those links, you have to think about, what are the followers who mean quality? You know, who are the people who actually are not just bots, you know, or some software program, or things like that? So it is a signal that we’re starting to use a  little bit more. You’ll see it most within our sort of real time search, as it’s streaming through. But we’re looking at it more broadly within web search as well.

Google Panda And Penguin Update Timeline

Friday, December 7th, 2012 Panda and penguin timeline

Google Panda Update Timeline

Panda Version

Released Date

Brief summary

Panda 1.0

February 24, 2011

Affects 12% of U.S queries. Penalizes sites with Thin content, content farms and high ad-to-content ratio.

Panda 2.0

April 11, 2011

Rolled out internationally. Affects 2% of U.S queries worldwide.

Panda 2.1

May 10, 2011

No impact data released. Serene impact with meager tweak.

Panda 2.2

June 16, 2011

No impact data released. Focused to improve scraper detection.

Panda 2.3

July 23, 2011

Minor impact. It incorporated new signals that help differentiate between higher- and lower-quality sites

Panda 2.4

August 12, 2011

Rolled out internationally for all languages except Chinese, Japanese, and Korean. Impacts 6-9% of queries.

Panda 2.5

September 28, 2011

Impact unknown. Some sites experienced fall in rankings while Google owned sites ranked higher.

Panda 2.5.1

October 9, 2011


Impact data unknown. Relatively minor updates.

Panda 2.5.2

October 13, 2011

Impact data unknown. Minor tweaks.

Panda 3.0

October 19, 2011

Unnoticed update. Anticipated to fix sites unfairly punished by original panda update.

Panda 3.1

November 18, 2011

Minor update. Impact less than 1% of all searches.

Panda 3.2

January 18, 2012

Minor update. A mere data refresh of the algorithm without any algorithmic changes.

Panda 3.3

February 27, 2012

A data refresh in the Panda system making it more accurate and sensitive. Impact unknown.

Panda 3.4

March 23, 2012

Impacts about 1.6% of queries. Targets low quality websites.

Panda 3.5

April 19, 2012

Impact data not available. Appears to have been fairly routine update with minimal impact.

Panda 3.6

April 27, 2012

Implications of this update were unclear and seemed to be relatively minor.

Panda 3.7

June 8, 2012

Affected 1% of all search queries worldwide and <1% in the U.S.

Panda 3.8

June 25, 2012

A data refresh, no new algorithm signals updated. Impact unknown.

Panda 3.9

July 24, 2012

This Panda refresh impacted ~1% of queries.

Panda 3.9.1

August 20, 2012

A minor Panda refresh affected less than 1% of search queries.

Panda 3.9.2

September 18, 2012

A mere refresh that impacted less than 0.7% of queries.

Panda #20

September 27, 2012

Major update. Affected 2.4% of English search queries and 0.5% of non-English queries.

Panda #21

November 5, 2012

Minor compared to Panda #20. Affected about 0.4% of the queries worldwide and 1.1 % in the United States.

Panda #22

November 21,2012

Affects 0.8 % of English queries. Seemed minor update as compared to Panda #20.


Google Penguin Update Timeline

Penguin version

Released Date

Brief summary


April 24, 2012

Webspam update later dubbed as Penguin. Impacts 3.1% of English Queries.

Penguin 1.1

May 25, 2012

First Penguin algorithm data refresh. Affected <0.1% of English searches.

Penguin #3

October 5, 2012

Minor Penguin data update, impacting 0.3% of Queries.



Panda #22: Google confirmed yet another update

Wednesday, December 5th, 2012 Google panda, Panda Update #22

As expected Google confirmed that it rolled out an update i.e. Panda #22 on November 21. It seems to have serene impact than the panda update 20 released on 27th of September. The last update released by Google is Panda 21 in the month of November that too had a meager impact as compared to panda 20.

Google says that Panda #22 affects 0.8 % of English queries and worldwide it affects 0.4%. Google did not announce anything about this update so far.

Google unnoticed Panda updates these days. Google panda update has completely wiped a large number of websites and still affects a lot.

Google updates are indented to protect from spam and low quality pages. Google will definitely support if you are sincere and good enough to make quality sites. Better focus on your content and backlinks. This might save you a lot from these as well as the upcoming updates.

panda update 22

What is Google’s current thinking about getting links from article marketing, widgets, footers, themes, etcetera?

Thursday, November 15th, 2012 Mattcutts Video Transcript

Yeah, I’m really glad to talk about our current thinking which is about the same as our past thinking but let’s be a little more explicit about it. Whenever you get a link from just a word press footer or just a random footer or, when someone installs a widget or they installsome theme on their content management system, it’s often the case that they’re not editorially choosing to link with that anchor text. So, you sometimes see a lot of links all with the exact same anchor text because, that’s what the widget happened to have embedded in it or something like that. And even if it’s not the exact same anchor text it’s like relatively inorganic in the sense that the person who made the widget is deciding what the anchor text should be rather than the person who’s actually doing the link by including the widget. And it’s the same sort of thing with article marketing, if you write a relatively low quality article, and just a few hundred words and then at the bottom is two or three links of, specifically high keyword density anchor text, then the sort of guy who just sort of wants some content and doesn’t really care about the quality might grab that article from an article bank or something and, he’s not really editorially choosing to give that anchor text. So, as opposed to something that’s really compelling, when you really like something, when you’re linking to it organically, that’s the sort of links that we really want to count more. So, it’s always been the case that these sorts of links that are almost like boiler plate, it’s like not really a person’s real choice to really endorse what that particular link, or that particular anchor text, those are links that typically we would not want to count as much. So, either our algorithms or we do have manual ways of saying, “Okay, at a very granular level, this is the sort of link that we don’t want to trust.”So, there are some people who say, “Okay, I just want links. I’m just going to take shortcuts. I’m lazy, I want to do the bare minimum I can to get the links that I want to get “and they’ll fall back on some ways where, I’ve mentioned the example before, but if you’re a K through 12 school teacher in Pennsylvania and you’re trying to get a web counter and you don’t realize that it has mesothelioma hidden in the text of the web counter, that’s not a link that we necessarily want to trust at all let alone give that much weight to. So the sorts of links where people are really choosing to editorially link to you, and not just because they’re paid but because they think your site is good, those are the links that we’re more likely to want to count more.