SEO
Negative SEO
Google’s Penguin Update examines the whole SEO layout of the particular site, including your incoming links and the anchor text in those links. If Google via Penguin feels you’re over “optimizing” your site to influence their index or rankings, your site will be slapped with a penalty which is severe and crippling – in other words – Google will simply wipe your site from its index.Lately, since the arrival of Penguin, negative SEO (nickname – Google Bowling) has been discussed much more often.Penguin is judging your complete link profile, which includes all internal and external links, and decides if it fits a “natural” or “unnatural” linking structure. Your link profile is no doubt compared to the normal or standard readings – if you have too many links with the exact commercial keywords in the anchor text pointing to interior pages on your site, this will show up as unnatural or inorganic. A red flag goes up and down comes the Penguin Guillotine, chopping your site’s Google rankings next to nil.
Peer-to-Peer Search Engine Introduced by YaCy
A German search company Yacy has released a peer-to-peer search engine that uses networked systems to index the web and deliver the results has been brought into being by Free Software Foudnation of Europe.
An attempt has been made to match the breadth and power of Google’s Index. Every individual who downloads and runs the YaCY is helping to power searches and build indexes.
ll the searches are encrypted and no user information is stored,this is one important part regarding the privacy.Project Leader of YaCy Micheal Christen says “Search isthe vital link between us and the information we’re looking for. For such an essential function, we cannot rely on a few large companies, and compromise our privacy in the process.”
It works in the same technique as torrent and the information storehouse of all the systems on the netowork are being used to conduct the search and keep the database together.Even when the user is not actively browsing,the site the visitors are not automatically added ot the index.There are totally 600 pages on the network that have indexed 1.4 billion pages of content.
“YaCy isn’t a challenge to Google, and is a long way from becoming one. It’s not even intended to challenge Google.” says Karsten Gerloff,President of Free Software Foundation of Europe.
There are some unique advantages in Yacy where no central server na fail and there is no central instance that can decide can filter the results to some people.An innovative system has been introduced by YaCy that benefits both users and businesses.Increasing information stability and privacy will be decided if peer-to-peer concept succeeds in the coming days.
Yahoo mail revamped, integrates more features
In order to survive and be a competitive player in the market Yahoo mail underwent significant changes. The new features includes a redesigned email format, an option to update Facebook and Twitter account via yahoomail platform and above all double faster service with 100 megabytes attachment capabilities. The ‘makeover’ also consist of better chatting ability with dear ones who are logged into Facebook and also improved Junk mail controls. These overhauls are mainly to get modernized with the current trends where people spend more time Social media and also due to the rivals’ constant up gradation. Though once upon a time Yahoo was much larger than its rival Google, for the past several months they are losing the grip. According to Comscore research report, yahoo faces a drop out in its subscribers whereas Gmail had grown to 220 million with 24% increased subscribers on to their credit. Russia’s most popular search engine Yandex will be offering shares double of Google’s earning.
Free Phone Support for ‘Google AdWords’ customers
In an effort to further support the AdWords customers, Google has offered free phone support. This is apart the email and online support they are offering at present. With this additional overhaul, Google is trying to provide superior customer service. They have announced on their blog that this additional support is to meet the demand of existing customers to speak to an expert in Google. They will be rolling out Phone support for all their existing AdWords customers in US and Canada who are having a Customer ID, hence reach an Google expert at 1-866-2 from Monday- Friday 9 am -8pm.
Google Lab launches “Page speed”
Google Lab has launched Page Speed, a new tool for the webmasters which helps users to analyze the website and get suggestions to optimize the website. The website analysis can be done not only by the admin but also the users. All you have to do is to enter the url of your website or the one which you would like to check. On top you receive and overall score of your website out of 100 score and then suggestions under three categories viz High priority, Medium Priority and Low priority. Again under each category there are options such as “Optimize images” or “Minimize Redirects” which is hyperlinked to provide you more information as well as on how to fix the problem.
In addition to this there is one more feature where you can avail the Page speed suggestions for the mobile version of the page, especially smartphones.
Google updates search solution for e-commerce websites
This new feature will give retailers the flexibility for setting online promotions as well as to show consumers local product inventories. It will offer a more customizable search experience on the e-commerce website making shopping more interactive by providing sophisticated tools for retailers to manage the shopping experience on their site.
The following are the new features Google offered for Retailers
Search as you type- This is the instant search facility where you get product results as you type.
Local product availability- Products in the local or nearby stores will also display.
Enhanced Merchandising- Google’s merchandising tools help retailers to easily set query based landing pages and to create promotions that display related search queries in retailer designated banner areas.
Product Recommendations (Labs): To help consumers discover related products, by showing shoppers what other people viewed and ultimately bought.
Google Unveils +1, a new social tool
Challenging its greatest rival, Google has gone one step ahead introducing a social search button +1. Having some similarity with Facebook’s “Likes” this new feature will allow people to personally endorse or promote search results and web pages. This proves that Google has been undertaking various steps to stay on par with Facebook. The +1 button will appear next to Google search results provided only once the users are logged in.
Once you click on the +1 button it indicates that you have shared your link publicly to your social network. In the same way when you do Google search, and if any of your friends have shared some results it will list right below the search results. You can use your profile to see all of your +1’s in one place, and delete those you no longer want to recommend.
Google says that search becomes relevant by utilizing this feature. “The beauty of +1’s is their relevance—you get the right recommendations (because they come from people who matter to you), at the right time (when you are actually looking for information about that topic) and in the right format (your search results), Google posted on their blog.
Yahoo optimizes its “search”
To sustain in the market, Yahoo is leveraging many attempts and also surrendered its search engine to Microsoft to woo more people towards their site.
Adding to this effort, yahoo introduces “Search Direct” which is quite similar to Google’s Instant search’, where they produce instant search results predictions without having to click on the search results. This feature known as “Search Direct” provides celebrity biographies, weather forecasts and news reports before users finish typing the question. To avoid being blamed as just a follower of Google’s Instant search, Yahoo’s Search Direct offers ‘advanced’ results producing edited information and images just under the search results instead of a page full of links.
You could avail ‘Search Direct’ on Yahoo’s search page, but not from its home page. Yahoo is testing the performance of this new feature before going full fledged.
A Collaborative ‘search’ concept “Qyo”
Qyo provides shared search queries. You will receive results from your friends, what they are searching in real time. Qyo makes it very easy to leverage the kind of information that was traditionally stored in the minds of people, and that could not be accessed by others unless the other person shared with them. Built on the theory that two (or more) heads are better than one, Qyo attempts to bring collaborative search to the masses and has become a buzz word among other search engines. Prior registration is required to begin search with Qyo. After registering, you will be invited to connect to your Facebook account to get friends and associates involved, too. In fact, without friends, Qyo is a fairly sparse experience.
Once you’ve associated with another person, all your searches via Qyo will be visible to them (and theirs to you), unless you specifically choose to search privately. Search queries appear as a message list on the right-hand side of the screen. You can comment on other peoples’ searches, help them but couldn’t refine their search, expand it, or anything. Qyo makes search social, where people can help each other. Whenever you arrive at the site to search you’ll see all your friends’ searches too. While the concept is unique, there has to be a lot of improvements to be done to sustain in such a competitive ‘search engine” market.
DuckDuckGo, a new search engine
DuckDuckGo is a new search engine launched, similar to Google having a better visual appeal. 
They claim to be unique in keeping users privacy as they don’t track and record your search results. They also guess relevant result for your keyword and highlight the same inside a red box which will be usually drawn from Wikipedia and Wolfram Alpha. DuckDuckGo also ban spam sites (loaded with ads). Additionally they own some interesting features such as “Bang’,where you have the option to get results from specific sites alone, for Eg if you want to get information about Osama Bin Laden from Wikipedia alone, you have to type “!wikipedia Osama Bin Laden” to get all the results about the person from Wikipedia. There is a long list of bangs which you could utilize to get relevant results.