Negative SEO
Google’s Penguin Update examines the whole SEO layout of the particular site, including your incoming links and the anchor text in those links. If Google via Penguin feels you’re over “optimizing” your site to influence their index or rankings, your site will be slapped with a penalty which is severe and crippling – in other words – Google will simply wipe your site from its index.Lately, since the arrival of Penguin, negative SEO (nickname – Google Bowling) has been discussed much more often.Penguin is judging your complete link profile, which includes all internal and external links, and decides if it fits a “natural” or “unnatural” linking structure. Your link profile is no doubt compared to the normal or standard readings – if you have too many links with the exact commercial keywords in the anchor text pointing to interior pages on your site, this will show up as unnatural or inorganic. A red flag goes up and down comes the Penguin Guillotine, chopping your site’s Google rankings next to nil.
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