Google Unveils +1, a new social tool
Challenging its greatest rival, Google has gone one step ahead introducing a social search button +1. Having some similarity with Facebook’s “Likes” this new feature will allow people to personally endorse or promote search results and web pages. This proves that Google has been undertaking various steps to stay on par with Facebook. The +1 button will appear next to Google search results provided only once the users are logged in.
Once you click on the +1 button it indicates that you have shared your link publicly to your social network. In the same way when you do Google search, and if any of your friends have shared some results it will list right below the search results. You can use your profile to see all of your +1’s in one place, and delete those you no longer want to recommend.
Google says that search becomes relevant by utilizing this feature. “The beauty of +1’s is their relevance—you get the right recommendations (because they come from people who matter to you), at the right time (when you are actually looking for information about that topic) and in the right format (your search results), Google posted on their blog.
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