Top SEO predictions 2020

With more and more new web pages are popping up every day, the online world is much more competitive than ever before. So, if you are a business owner looking for ways to get ahead in online competition, you need to tackle search engine optimization in a new innovative way. Read on the article to know more about the top SEO predictions for 2020.

Authority matters – One of the huge ranking factors is domain authority and it continues to be same in 2020 too. The only thing changed is, how you earn it. In order to build the website’s authority, links are much more used and gathering backlinks is the name of the game. If you are getting more backlinks, your domain authority will be high. Also, to dominate search engine results page rankings, create incredibly great content for your website and build up your brand effectively. Once you focus more on creative and reliable content within your business, you can excellently demonstrate your authoritativeness and reliability. Try to clean up your page by removing poor content, broken links and some other technical faults if present. This is what big sites often do and this is how they earn higher rankings in major SERPs. Always be transparent about who you are and what you are doing exactly. Then, build your credibility by getting quality backlinks from numerous higher ranking pages eventually build your domain authority.

Voice search is going to be a big hit – This concept is nothing new, but the advancements in Google voice search certainly would add more excitement to your search and give you a happy browsing experience. The changing search trends have shown that Google voice search is a real thing finally. It is said that every single adult performs a voice search once or twice in a day. Actually the adoption rate of this feature is quite slower than predicted, but it has impacted our search options and it is predicted to be a huge hit in 2020.

Content is always king – Experts have been saying that content is the ultimate king for a long time now. If you place quality content on your website, you can attract more visitors and drive in more traffic to your website eventually. If you give your clients what exactly they want through quality content, they will offer you with higher sales and better profits. Always create value adding content and place it on your webpage to entice more visitors. Content was the king, is the king and will always be the king.

Fake reviews will be flagged as inappropriate – Prospective customers tend to read the review fist before going for a purchase. Many business owners are writing fake reviews to build their credibility. Since these reviews hold the power to elevate and destroy the business, major search engines are striving hard to prevent businesses from unreliable people and still looking for better ways to get rid of fake reviews.

Responsive pages will be rewarded more – With the availability of many free and cheap page builders, lots and lots of websites are being made every day. This is actually a challenging thing to Google, since it has to effectively process, assess and rank these sites. But these things apart, only unique pages will be indexed by Google. If the site has responsive pages with lean code and organized content, it will be rewarded high by Google. Having a strong online presence will earn you more visitors and keep your customers coming back to your over and time again. It also helps build credibility and constructive brand recognition.

Irrespective of the many changes made in search engine algorithms, factors like quality content, optimized content, device responsiveness and structured page remain indispensable elements in online success. Most importantly, try to make your website in compliance with Google guidelines and white hat strategies to earn lucrative long term results. As an SEO expert, you need to think outside the box and apply more effective ways to your SEO strategy 2020 and be at high point all the time. Since SEO is an intricate field, you need to stay abreast of the most recent developments in order to make certain that you are on the right track to achieve finest results. In the year 2020, Google is focusing more on websites that are filled up with quality and reliable content. So, change your SEO strategy in 2020, create rich feature snippets and you will be all set for success. In order to make your business thrive online, it is extremely important to partner with an SEO agency that helps you in your internet marketing campaign. A right SEO company will contribute more to your bottom line and help improve your online presence.

What Googlebot – Google algorithm goes through everyday.

Googlebot as a crawler and Google’s algorithm has to go through a lot of search engine spam / search engine manipulations every day.

Google faces search engine spam

Google a Goliath spider is tried to be consumed by many smaller animals. Many small animals are not aware that even Google’s Goliath fingers won’t fit in their mouth.

A small list of search engine spam Google’s algorithm faces to rank websites.

301 Redirect Spam
Ad Filtering
Affiliate Only Sites
Aggressive Link Exchanges
Auto Blogs
Automated Forum Posts
Automated Article Submissions
Automated One Way Backlinks
Automated Twitter Accounts or Twitter Spam
Buying Small/ Old / Hign Pagerank Sites
Buying Text Links
Click Fraud
Cloaking
Cold Calling
Comment Spam
Competitor Link Attack
Content Duplication
Content Farms
Craigslist Spamming
CSS Spam
Do Follow Links Spamming
Domain Farming
Doorway Pages
Duplicate Domains
.Edu & .Gov Link Spam
Expired Domain Spam
Fake Popularity & Fake Buzz
Fake Referral Spam
Faking ID’s
Forum Signature Spamming
Forum Spamming
Free For All Links
Google Group Spam
Google Bomb
Hidden Layer Spam
Hidden Links
Hidden tags That Search Engines can read
Image Optimization Spam
Internal Link Spamming
Invisible Divs
Invisible Table Cells
Job Posting Spam
Junk Article Sites
Junk Frequent Blog Updation
Keyword Misspellings
Keyword Page Creators
Keyword Stuffing
Keywords in URL’s
Link Dump Sites
Links Farms
Link Injection
Links From Counters
Machine Generated Pages
Malicious Web Pages / Websites
MFA Sites
MFA Sites
Mini / Micro Sites
Mirror Websites
No Script and No Embed Tag
Oneway Link Scam
On Page Spam
Page Hijacking
PageRank Sculpting
Paid Reviews
Parasite Hosting
Pay per Review
Phishing
Profile Spamming
RSS feeds Spam
Scam Schemes
Scraper Sites
Search Algorithm Reverse Engineering
Search Engine Submissions
SEO-Contest
SEO E-Mail Spam
Shadow Domains
Shopping Sites Spam
Sneaky Redirect
Social Bookmarking Spam
Social Networking Spam
Spam Blogs
Spam Directories
Spam Farm Alliances
Spam Tagging
Spam Widget
Sponsoring Non-Profit Sites
Sub Domain Spam
Sybil Attack
Themed-Pages
Three Way Links
Tiny Text Linking
Title – Meta tag Stracking
Trackback Spam
Unrelated Keywords
Video Optimization Spam
Widget Forced Links
Wiki Spam
Word press hacking
Wordpress Templates Footer Links Spam
XSS and Iframes
Yahoo Answers Spam
Fake News
Spammy Schema
Annoying Ads
Negative SEO

Check out our 101 search engine manipulations to find out more.

Search Engine genie no email or affiliate marketing

Why Search engine genie does not do affiliate marketing or email marketing.

In the past 10 plus year in search engine and online industry we never do affiliate marketing or email marketing. Many of our existing , past or potential clients have asked us why we don’t do it. It all comes down to ethics. I am not a big fan of aggressive marketing strategies like email or affiliate marketing. When I buy a product online either I go directly to big sites like ebay or amazon or search in Google to find my product. I hate to click on some affiliate banner to buy a product. Affiliates are like brokers if I want to buy a house I like to directly deal with the seller than going through a broker. I know there are potential benefits going through a broker but dealing with the seller will give me the best deal. Same with affiliate marketing for no reason I have to pay a intermediate site. Rather ill go directly to the ecommerce sites and buy my product.

Email marketing is something I will always stay away. Personally a victim of 1000s of spam / scam / junk commercial emails I know how much pain the whole internet goes through dealing with all the huge email spammers. I don’t want to be even 1% part of this huge spam / scam network. I feel all commercial emails without the recipients permission is spam, even if the person has submitted his email for some subscription. Email spam creates a huge burden on the internet and billions of dollars are lost dealing with email spam. I like to fight email spam rather than being part of it. I know SEO / digital marketing companies do email marketing but Search Engine Genie under my guidance will never get involved in email marketing. I know i lose 1000s of dollars denying many email marketing projects but I don’t care this internet gave me life and I will never play spoil sport on this great place.

Affiliate marketers are one of the biggest SEO spammers they do all sort of unethical strategies to push their sites on top. This makes the search engines work very hard on their algorithm and it makes legitimate websites more difficult to rank on top. We at Search Engine Genie stopped doing aggressive SEO long back. We do only organic SEO these days for our clients, we do all the best on page work to make the search engines understand the website better, give a pleasant experience for the crawlers to crawl and index our website and let the back links flow naturally to our website / client website.

For our own websites we stopped artificial link building. These days we don’t get even a single unnatural link. All links to our sites are editorially given by regular users who like our websites. We hope all other SEO companies follow suit and stop doing affiliate marketing, email marketing as a service to their clients.  It is time to treat internet as a friend rather than a money making machine.

Tags: seo truth

SEO Funny Cartoon Comics -latest trends of 2016

Search Engine Optimization (SEO) is arguably the most cost-effective digital marketing technique, but also the most challenging to get right.

Digital Marketing

The First very Organic Result on the First Search Engine Result Page sees about 32.5%of Overall Search Traffic in terms of clicks. The Second domain sees 17.6% while the 7th only sees 3.5%

Google-page2

Google PageRank (Google PR) is one of the methods Google uses to determine a page’s relevance or importance. Important pages receive a higher PageRank and are more likely to appear at the top of the search results. Google PageRank (PR) is a measure from 0 – 10. Google Page rank is based on back links

Google Rankings

Web Search Engines and some other sites use Web crawling or spidering software to update their Web Content or indices of others sites’ web content. Web crawlers can copy all the pages they visit for later processing by a search engine which indexes the downloaded pages so the users can search much more efficiently.

Search engine

A website is a collection of related webpages, including multimedia content, typically identified with a common domain name and published on at least one webserver.

Websites

A keyword, in the context of search engine optimization, is a particular word or phrase that describes the contents of a Web page.

Seo-Keyword

Google is used for search of information about (someone or something) on the Internet using the search engine Google.

Google

Tags: comics, Google Plus SEO, latest seo trends, SEO, seo comics, SEO Service

Seo Cartoon latest Trends-2016

Many advertisers use Google Adwords as their Major PPC Networks.In addition to using adwords for getting paid traffic to your site, it can also be used for SEO.

Google-seo

Three Processes involved in Delivering Search Results. They are: Crawling, Indexing, Serving. And the Relevancy is determined by over 200 Factors, One of Which is the Page Rank for a given Page.

Search-Results

An SEO Specialist analyzes, reviews and implements changes to websites so they are optimized for search engines. This means maximizing the traffic to a site by improving page rank within search engines.

Seo-Analyst

MySQL is the most popular Open Source Relational SQL database management system. It is most noted for its quick processing, proven reliability, ease and flexibility of use.

Seo-Mysql

Seo take care of the  quality of the Content used by websites and filter the low quality websites.It also take care of the quality of the Links.

Seo-Links

Content Marketing is a strategic marketing approach focused on creating , relevant, and consistent content to attract and retain a clearly defined audience – and ultimately, to drive  best profitable customer action.

Content-Seo

The difference between good and bad back links is the quality of the website they are on. Sometimes bad back links are easy to find, sometimes its difficult to find.

Seo-Links

Search engines provide an interface to a group of items that enables users to specify criteria about an item of interest and have the engine find the matching items.

Search-Engine

SEO beginner PPT from Educational institutions:

Here are some interesting SEO beginners PPTs from top universities. Today many universities are teaching SEO as part of their curriculum. If you are a beginner in SEO or a SEO service provider this set of SEO PPTs will be very useful for you. All SEO power point presentations are provided for education purpose only.

• search engine-optimization
• SEO-beginner
• seo_class – University of WestGeorgia
• seo-ppt – University of South Australia
• Search-engine-optimization-tips-within-commonspot
• Google-SEO-Search-Engine-Optimization-Introduction

SEO is common sense Not Rocket science

Is SEO a qualification. Many think so but no it is not a qualification. There is no degree required for this or does have any position related. I see in countries like India they call themselves SEO analyst, SEO senior expert etc. Those sounds really funny. Who gave these people these titles? Those who gave this name are just trying to scam people. There are no posts related to SEO. The maximum you can call yourself is Search engine optimizer. There are no better titles than this.

Same SEO is not rocket science it requires patience, dedication and lot of your time. If time is money for you then doing SEO is not your cup of tea. You need to find some good SEO companies so don’t have to use up your time. But if you have time in your hands then it is all Do It Yourself SEO. Don’t spend a penny if you have time there are lot of online materials to read and understand the way SEO works these days. If you spend 3 months you will read most of the details required for SEO. 6 months you can update yourself on past trends too. It is important to know the current situation and past so that you don’t make mistakes that was penalized by search engines before.

I stress again SEO is not rocket science anyone can do it. Anyone calling themselves SEO analyst or what ever crap don’t believe there are no terms like that. SEO is important but Search engine optimizers are not always important. fake watches copy rolex golden replica watch fake replica watches rolex for sale online

SEO 301 redirect from http to https

Recently our site was moved from http to https. Moving a big site like ours was not easy. It took us a lot of time to move. We had too many static pages which made our life difficult. When we move our site from http to https it is important that move everything to the secure section.

Areas to consider are CSS, images, JavaScript and any other client side includes should be from secure section. If your URLs are relative you don’t have a problem but if your URLs are absolute then you have a problem in your hand. Make sure you search and replace all URLs that have absolute links. We search for pages with URLs like

http://www.searchenginegenie.com,

http://searchenginegenie.com,

http://facebook.com etc.

These type of URLs are replaced with https instead of http.

But before moving into all these details make sure https works perfectly on your site. Next important thing is to 301 redirect all http pages to https pages.

Because we are on an Apache server we used this code in our .htaccess file.\

RewriteEngine On RewriteCond %{HTTPS} !=on RewriteRule ^/?(.*) https://%{SERVER_NAME}/$1 [R,L]

This code worked great till we went into our wordpress pages.

We have about 8 wordpress blogs.

Insert code here

Then we need to login to our wordpress section and change the htaccess files there. We replaced above code in .htaccess in each wordpress blog root section. Boom it worked. We never had any problems after that.

To make sure browsers don’t throw insecure content error for wordpress blogs. Use “wordpress https” plugin. It is freely available for download.

If anyone need help moving site to a secure server contact us we are more than willing to help you.

HummingBird Algorithm

On September 27, 2013 Google launched a new “Hummingbird” algorithm at its 15th anniversary event. The name Hummingbird was used as searches are turned to be “precise and fast.” with this latest update.

Hummingbird 

Hummingbird is an entirely new updated search algorithm incorporating new technology combined with older features of the existing algorithms. It approaches search engine queries in an intelligent way that instead of looking at the individual words that match with the keywords of finding page, the algorithm aims to understand what the users intention was – figuring out the reason what exactly the user looking for to search.

This release is basically a platform that enables Google to better handle “conversational” search queries.

Working strategies of Hummingbird

The major change what made Hummingbird to be so special than past versions of the Google algorithms is that its conversational search.

For example, if you search for ‘shipping companies near me’, then Hummingbird knows that ‘near me’ might mean where you are when you’re searching, it understands the user searches for the shipping services in his nearby locality. This clearly indicates many people are searching for results without using the appropriate keywords.

Hummingbird breaks this dismay by introducing Conversational Search concept-  allowing user to ask Google a question, as you would a friend, and it answers you using contextual and background knowledge (just like a real person would). Hence the importance to keyword slackens behind.

Few new post-Hummingbird SEO best practices

•  Long-tail phrases have to be given more importance than keywords in order to prepare for more semantic search.
•  Website content has to be clear and concise that answers all the questions what user may have.
• Need to answer the “5 Ws” (Who, What, Where, When, and Why) and also “How” when it comes to product or service the company present.

SEO and page Rank strategies

The implementation of this new algorithm has raised number of queries in the users’ side whether this new methodology will forfeit SEO and page ranking strategies. But Google strictly answers with its strong words as”NO” .Google says there is nothing new or different SEO guidelines has been introduced. Guidance remains the same, it says: have original, high-quality content. Signals that have been important in the past remain important. The keywords within a query still play a major role. Hummingbird just allows Google to process them in new and hopefully better ways.

Benefits VS opportunities -Hummingbird

The release of Hummingbird creates the perfect scenario for smaller websites to gain more exposure. As long tailed keywords are to possess more priority, content stands top that holds the ability to answer search engine queries. The algorithm broadens the horizons by expanding number of entrance pages that answer the questions being posed by the target audience. Answering more questions is now considered as the vital part of the new Hummingbird algorithm.

The new algorithm was designed in the sense to address all users search conveniently. Many users are not aware of using keywords that direct to appropriate page they try out with the normal conversation as they talk with their friends. This issue was greatly analyzed and brought out with the solution which is “Humming bird”.

Future with Hummingbird algorithm

The Hummingbird algorithm is meant to turn the SEO into the marketing strategy. It will take little time to get familiar with the new methodology but it’s an evolution of Google in elevating preference for quality content that address user’s actual needs in their own natural language. Google is increasingly concerned to find content that is relevant and trusted, in essence content with authority. The algorithm has grabbed more attention with common users. In future, it is no doubt that Hummingbird will extend its wing in elevating the search experience to new level.

Operation Kill competitor – successful

Google has long claimed no one can hurt a competitor site. We believed Google all these time but we wanted to test it recently. We took a main tail keyword where our client ranks position 12. Our client wanted us to push into top 10 results. So we tried our secret weapon against our competitors. We added a bunch of low quality links from sites deemed low quality by Google. Just added 30 unique links from different sites to each competitor and BOOM within 2 weeks we saw the competitor sites drop 6 to 8 positions. One competitor dropped from position 6 to 14 other dropped position 9 to 17. Well it can be a coincidence but there was no update during the time we tested and those sites were sitting there for about 2 years. So what Google is claiming is truth we don’t know, but we believe we can sabotage a competitor rankings but pushing low quality links. When I say low quality links the links we added are from good pagerank pages and they are strong themselves but come from a negative area.

We wish Google seriously looks into this issue. If you think I am lying we don’t care but it is 100% true we tested and the results are positive. So why disclose a secret weapon? LOL we don’t want to take it as a weapon we just tested we prefer to do SEO search engine friendly way. We tested this to bring awareness to people.

Do you disclose the test results?
Ofcourse NO. We don’t want to keep our client’s rankings and online Business in jeopardy.