MSNBC.com, the No, 2- ranked news Website behind Yahoo News is no planning to start its first branding ad campaign this week, according to The Wall Street Journal Online report. The reports also shows the MSNBC.com’s traffic fell 3% in February, as the Yahoo News, CNN.com, FoxNews.com and AOL News each posted double-digit percentage profit. So, MSNBC.com has to anyways overcome a big lead by Yahoo News

Senior executives at Google Inc launched their annual April Fools’ Day Prank this Sunday, by posting a link on the company’s home page to a site offering consumers a free high-speed wireless Internet through its home plumbing systems. Further Google stated its “Toilet Internet Service Provider” (TiSP) is working with Microsoft Corp’s new Windows Vista operating system.

TiSP is the newest April Fools joke at the Mountain View, California-based company, where hijinks permeate cubicles all year long. In blogs, Google employees April Fools’ joke about the current injection of green dye into milk in the cafeteria, as another talks about zany underlings filling the vice president of engineering’s office with sand.

Microsoft MSN would hold a career competition from March 28 to August in China, reports eNet. All Chinese university students could now go and sign up to take part in this competition. Official website for this contest is at campus.live.cn. The offline contest would be held in Beijing, Shanghai, Guangzhou, Chengdu, Xi’an and Wuhan. Judges are made up of human resource specialize from MSN job channel partner Zhaopin.com. Six winners would get internship offers from Microsoft MSN China headquarters.

Yahoo! is known for the number one in display advertising revenue. Yahoo! holds second place after Google in online search engine yet is ahead of MSFT, TWX and IACI. Panama needs to increase revenue in both show and search categories. Panama is not meant to reinstate search click status and fundamentally Yahoo! is content with second place in this category. Panama’s market penetration would be charged in Q4 2007. By then we would know if Yahoo! has succeeded in overturning the decline in margins and earnings as well.

Google is known as the search giant as it widely used internet search engine and dominates online advertising.

Microsoft dominates the world of computer operating systems: its everywhere Windows powers most of the world’s personal computers. It further commands its position on basic office software such as word-processing and spreadsheets.

Now these two technology giants are treading on their each other’s toes. For example, Microsoft is building a search engine business, and Google is coming up with products, which allow users to tap into Google-branded word processing and other web services.

Google must take risks to defend its pre-eminent position while looking out new ways of making revenue in a media market that is increasingly cut-throat.

Software giant Microsoft has closed down their MSN Soapbox digital music sharing service for up coming registrations.

This step has been taken by the company to focus on adding anti-piracy measures to the website as they do not desire to get targeted by media companies around the world.

The service was opened for public beta testing sometime back and like most other same services the service was loaded up with copyrighted videos.

Yahoo Inc. plans to offer unrestricted e-mail storage facility to it’s about quarter of a billion users, starting in May, announced last week.

The world’s largest e-mail service is scrapping its free e-mail storage space limit of 1 gigabyte, or about a billion bytes of data, countering to unstable growth in attachment sizes as people share ever more photos, music and as well as their videos via e-mail.

Yahoo says “We are giving them no reason to ever have to delete old e-mails,” Yahoo co-founder David Filo said in a phone interview. “You can keep stuff forever.”

Google is coming up with an idea of appearing on your television. The Internet Giant is hiring a group of software engineers to develop products for television and is building a sales team as well that would secure advertising for Google’s TV offerings.

“Television remains the single most significant source of information and entertainment for billions of people around the world,” Google stated in an ad for a television technology software engineer position in Mountain View, California. “We are now hiring software engineers to bring Google technology to this imperative medium worldwide.”

Microsoft Corporation recently announced that the company is now joining forces with a recently formed Fox/Newscorp and NBC/Universal joint scheme to allocate a vast library of online video content to MSN consumers.

“This statement is a great win for MSN’s more than 464 million consumers and for online video. When launched, this new scheme would offer free contact to an unparalleled library of high-class video content,” said Microsoft’s Kevin Johnson, President of Platform and Services Division.

Yahoo Inc. follows the progress of Panama, its fresh Internet advertising plans, with multicolored electronic charts, which update by the minute in a Burbank, Calif., office building.

In its primary six weeks, the results lit up both Yahoo’s dim operations room and as well as its prospects for gaining ground on Google Inc. The amount of clicks on Yahoo ads increased about 10 percent compared with the old software, according to AQuantive Inc., the biggest U.S. online ad agency.