Google January 2020 Broad Core Algorithm Update

What is the latest Google Algorithm Update, is a question that SEOs search the most nowadays. The major reason for “Google Algorithm Update” becoming such a trending keyword is due to the uncertainty caused after the roll out of each update. Google rolls out hundreds of core algorithm updates each year and the search engine giant announces a few that have far-reaching impact on the SERP.

Each time Google updates its algorithm, it’s moving a step forward in making the search experience easy and more relevant to the users. However, as SEO professionals, we get entangled with questions from clients on why the update caused fluctuation in rankings. 

Google has announced on January 13th that it has started rolling out the first Algorithm Update of 2020. However, the significance of this algorithm update increases as the search engine giant has confirmed that the new Google Update is a broad core algorithm update.

Google rolls out close to a thousand algorithm updates each year. However, it’s only a few times in a year that a broad core algorithm update is released. The significance of the broad core algorithm is closely related to the impact it has on the websites.

Unlike the core update, which usually goes unnoticed due to the fewer tremors it causes, the Broad Core Algorithm Update makes significant SERP fluctuations, which often results in giving webmasters panic attack.

All this said Google has been telling webmasters that the only way to recover from the impact of a Broad Core Algorithm update is by building great content. It also says that these updates are focused on improving the search quality by giving users better search results.

What is a Google Broad Core Algorithm Update

• Unlike the daily core update, the broad core update comes with far-reaching impact.
• Fluctuation in ranking positions can be detected for search queries globally.
• The update improves contextual results for search queries.
• There is no fix for websites that were previously hurt by Google update.
• The only fix is to improve the content quality.
• Focus more on Expertise, Authority and Trustworthiness (E.A.T)