Archive for June, 2009

Buzz 140-Twitter Unconference

Buzz 140-Twitter Unconferencewas an event held in Chennai, India and organized by Knowledge Foundation.More than 100 people had participated in this event held on June 21st.The participants had called themselves ‘Tweeple’ and they had actively participated in this lively event.The unique aspect of this event was that the participants decided on what topics and who need to speak in the sessions.Twitter is an online messaging service.Users can login similar to creating an email account and use twitter. The founders of twitter had began this in order to send messages to just to inform them- What are you doing?Twitter has ensured that to display this message only 140 characters need to be utilized.So guess that makes it lucid why the name of this conference was named as Buzz 140. And interestingly, the theme of Buzz 140 was this…How does one share information within 140 characters?

This is what one of the participants had to say “Twitter is one of the finest and quickest places to obtain information”.

Twitter’s home page twitter.com displays this– Twitter is a service for friends, family, and co-workers to communicate and stay connected through the exchange of quick, frequent answers to one simple question: What are you doing?Whether Twitter is here to stay for long or is it just a temporary fad among users,one needs to wait and watch.

Tuesday, June 23rd, 2009 SEO, Social Networking No Comments

Social Media Marketing to improve sales

There is a myth that exists among several companies that SEO is meant for companies that exist in the IT field.But one company has proved this incorrect by utilizing the concept of search engine optimization in order to increase their sales figures.EmbroidMe,which is the largest embroidery franchise has succeeded in increasing their sales figures tremendously by incorporating a SEO campaign.

EmbroidMe utilized the feature of Social Media such as Twitter and Facebook to order to improve their visibility.As more and more people are actively using the search engines to obtain information in the internet,companies are turning towards SEO in order to improve traffic.EmbroidMe found that there was a tremendous improvement in branding in all of their 450 locations.

Thursday, June 18th, 2009 SEO, Social Networking No Comments

Digg removes its controversial tool: "Shout"

Digg, the popular social bookmarking site had utilized the feature of Shout.This allowed its users in order to share their links with one another and it was the only communication tool. Now the feature of Shouts is replaced with Facebook and Twitter.

Shout made it easier for users to send a story they liked the most directly to other people who employed Digg.In certain circumstances,it was very useful and it helped in some of the stories to catch more attention.On the other hand,shouts was mostly utilized for spamming due to which some users decide to turn it off.Another major problem with this feature was that those links, stories that received shouts were better rated .Due to this, all the users started shouting most of their stories.

Digg in the beginning tried to reduce the value of Shouts tool,in order to eliminate the above problems,but finally removed it completely.Now Digg had added buttons to enable sharing of stories on Facebook or on Twitter.This big move has a possibility of driving more people to Digg,though it enables people to drive people to other sites.

Monday, June 8th, 2009 SEO No Comments

Microsoft releases Beta version of Bing

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Microsoft has released the Beta version of Bing (formerly known as Kumo).Bing is expected to replace Microsoft’s Live Search.The full launch is scheduled for June 3rd.
The home page of bing is quite impressive as the images in the background changes everyday.The so called “decision engine” Bing introduces new features with the intention to perform faster.To be more specific the search engine was developed with the aim of offering swift answers to users search queries, especially in the field of shopping,local business,information and knowledge,travel as well as health research.This would also mean that the businesses will have to move away drastically from the common search of keywords during the process of SEO campaigns.

It returns results purely based on their relevancy to individual searchers and displays them based on their subcategories grouping rather than whether they have keywords which match the search query.

Just go to the home page msn.com and type in any of the keywords and press search.You will be directed towards bing.com search result page.Well should we call this clever marketing?Anyhow,we need to wait and see if this search engine is going to be a google beater.

Experiment with the bing search engine at www.bing.com

Monday, June 1st, 2009 microsoft, search engine No Comments

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