Yesterday “Cuil” – a new search engine created by Tom Costello a former technical lead of Google was launched. This is pronounced as ‘cool’, and could grow an ad platform to take over major search giant Google. Tom says “The Web continues to grow at a fantastic rate and other search engines are unable to keep up with it, our significant breakthroughs in search technology have enabled us to index much more of the Internet, placing nearly the entire Web at the fingertips of every user. In addition, Cuil presents searchers with content-based results, not just popular ones, providing different and more insightful answers that illustrate the vastness and the variety of the Web”.

Cuil was actually founded by many lead Google engineers, comprising Anna Patterson, chief architect of the company’s TeraGoogle search index and wife of Tom Costello. Cuil further states that its search result algorithm scans through 120 billion web pages, which is actually three times the number that the giant sifts through. Additionally, www.cuil.com offers reminiscent page and Google’s has minimalist one. Cuil further offers no ads on its pages, and also claims that it would not monitor a user’s search habits so as to target advertising the method the entire major search engine like Google, Yahoo and Microsoft do and name it their goal. However, the major advantage Google has over Cuil is that it has the capability to offer better search result as it remains massive advertising platform backup.

This search engine says it would stand out due to its excellence of offering results with images in three columns and it would search the web more insistently than other search giants.

If you are a user of Google Talk program then you can now access this one via your iPhone Safari browser as well. It would further work with the iPod Touch. There are some slight differences when contrasted with the desktop version, or else Google kept it as same as possible.

Google’s Official Mobile Blog stated “We’ve just released in the US a new version of Google Talk designed specifically for the iPhone and iPod Touch browsers. In addition to sending your friends Gmail messages from your iPhone, you can now chat with them while you’re on the move, too! In your iPhone browser, just go to www.google.com/talk, sign in and start chatting. That’s it. Google Talk runs entirely in the browser so there’s no need to download or install anything.

There are some differences from using Google Talk on your computer. For instance, in order to receive instant messages with Google Talk on your iPhone, the application needs to be open in your Safari browser. When you navigate away to another browser window or application, your status will be changed to “unavailable” and your Google Talk session will be restarted when you return.”

Google now needs to hand over details of YouTube users’ viewing habits by a qualified judge presiding over a copyright violation case against the website. Viacom, the parent organization of MTV has filed a $1 billion court case against the video-sharing site gone March. It insisted that Google that owns YouTube must give up data about how members use the site, in conflict that the data would display that copyright-protected material was regularly been published and watched.

Judge Louis Stanton of the US District Court approved the request, asking Google to reveal details of each video clip uploaded to the site, along with viewers’ YouTube usernames and IP addresses. An IP address recognizes each individual computer connected to the internet however cannot be related to a name or address without the assistance of an internet service provider. YouTube usernames might further make out folks if people have signed up using their own names.

Google has recently launched Google Affiliate Network, a re-branding of network that is run by DoubleClick’s Performics business. In the usual affiliate marketing plan, publishers put links on their Web site to online retailers or other e-commerce sites and get a commission for every referral they get along.

The re-launched network would place Google (NASDAQ: GOOG) in contest with loads of huge affiliate networks like ValueClick’s Commission Junction and LinkShare, a division of the Japanese concern Rakuten. The even out comes as Google is been handing up new ad-driven business lines and incorporating the of late obtained online ad powerhouse DoubleClick. Google that usually built much of its kingdom on pairing ads with people’s search queries, is now hunting to expand its display-ad network during its new DoubleClick assets, and go faster its video advertising both on YouTube and throughout the new AdSense for video product.