Pearl Uppal, Director Sales, Yahoo! India announced something great to the advertisers and media brotherhood. The new site is advertising.yhoo.co.in which is exclusively by Yahoo! India which is trade engagement initiative. The site provides a lot of features mainly the news, interaction and lots more in the digital industry and information of how Yahoo can help us to connect with target consumers. The other innovations that the site encompasses are Original Research, Guest Articles, Ad campaign statistics, analysis & information, Latest Indian advertising Industry news through RSS feeds from popular sites, Gallery with some of the best creative works from across the country, Yahoo! Summit Series globally and Big Idea Chair winners, Podcasts and Webcasts featuring global prominent speakers, Advertising contacts and key contacts.

To meet the requirements of the customer and partner demand in increasing the productivity applications more, Microsoft releases the ad-funded version, and it promises to be a more affordable service. This project of Microsoft is said to be an advanced and early step towards perfection in this field where ad-supported businesses bevy. The recent report said that it will be rolling out a limited show of an ad-funded version of its application. The main aim is to provide cost effective services to the customers mainly who fall under cost sensitivity.

Since last Saturday, the search giant Google Inc. has started to update reporting in all Google Analytics accounts. It is well known that many Google Analytics accounts were affected by the data blackout. Data blackout is nothing but a ‘temporary reporting delay’. But there was no reason about the delay said in the blog of Jeff Gillis, Google Analytical member, which primarily gave the whole news. Many users are blaming these low performances due to the great upgrade of the company last may. Taking into account of these Petty problems, Google tries to soothe many users, by restoring its tools.

Yahoo seems to take up the area of telematic communications in a more refined way. Maggie Wilderotter is appointed as a new director of Yahoo Inc. by Jerry yang, Yahoo’s founder. The telecommunications veteran is been selected to excite the Sunnyvale portal. Widerotter is the chairwoman and CEO of Citizens Communications Co. which is renounced for the provision of telephone and Internet service in more than 20 states. In building up her career, she was involved in AT&T Inc., McCaw Cellular Communications Inc. and Microsoft Corp where she became successful. She is not new to communications as she was widely involved in Wink communications, an interactive television start up. With a strong background, Wilderotter is yet to encounter a lot of challenging and exciting assignments in the days to come with Yahoo.

NEW YORK — MSN’s Live Search saw sizable growth in June fueled in large part by Live Search Club – a gaming promotion unit is a part of MSN which as introduced in April. It is known for giving points to the users those which are exchangeable for Microsoft products. The MSN’s rates are getting higher due to Live Search because the products are given in exchange for playing search engine, that is playing games, puzzles etc that involve the search Engine. Brad Goldberg, GM of marketing for Live Search was keen enough to highlight the uniqueness of the company through games. Now he has got his fruits of intellect. According to Nielsen//NetRatings, Live Search’s share of the search market rose to nearly 13% in June which is 5% more than May.