Mobile-Friendly Site Initiative launched by Google

Google has launched HowToGOMo.com in an effort to tempt webmasters to create mobile friendly sites.Visitors can able to view their website as customers see it on their smartphones and also find mobile site developers.

Google Mobile Ads team has find out that 61 percent of the users are unlikely to return to a website that is not optimized for mobile browsing.The site has a feature called GoMoMeter which analyzes your website and gives customized recommendations in downloadable part.

A feature called “Mobilize” was added by Google in July which allows users to build mobile friendly sites.Last month in “From Why to How” mobile webinar,Google announced that mobile optimization will be factored into Adwords quality score for mobile ad campaigns.

See the following video for how GoMo works

Tags: Go-Mo