Search engine giant Google Inc. recently started hosting content material generated by The Associated Press, The Canadian Press and two other major new services on its own website instead of only routing readers to other destination website. This transform could affects hundreds of stories and photographs dispersed on a daily basis by the AP, CP, Agence France-Presse and The Press Association in the United Kingdom. It could also lessen Internet traffic to newspaper and broadcast companie’s websites where those stories and photos are as well found – a development, which could further cut those companie’s revenue from online advertising.

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