Yahoo in its hottest move to strengthen its marketing muscle, Yahoo Inc. would now sell most of the flaunt advertising for England’s leading online social network, Bebo. The partnership, planned to be declared this week in London, extends Yahoo’s efforts to improve advertising income from other Web sites as well its own and snap out of a financial huff, which has sapped its stock and stunned up its management.

Increasingly admired social networking sites like Bebo and the market leaders MySpace.com and Facebook.com are continually contributing to the Sunnyvale-based Yahoo’s challenges in selling advertising on its own site.

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