Yahoo! Inc., a chief global Internet brand recently announced the preface of Blocked Domains within its Sponsored Search system recognized as Panama. The new feature offers site blocking capacities for advertisers allowing them to have better control over where their sponsored search and background ads appear. Since these ads could also come into view outside the Yahoo! network, the Blocked Domains feature would further permit advertisers to state websites and/or sections of websites on that they do not desire their ads to appear. This feature is especially intended to improved enable advertisers to block their ads from emerge on websites that don’t meet their business needs. This is just one of many ways Yahoo! is running to perk up the value of traffic that is delivered to advertisers.

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