Yahoo is conducting radio ads in the San Francisco Bay Area and many other markets in a try to achieve more people to use its Yahoo search engine as an alternative of Google’s. “Search engines like Google get you lost in all the links, but not Yahoo search,” one of the ads says before noting, which Yahoo provides drop-down menus with connected suggestions as the searcher types.

“You won’t find that on your Google page!” it says, before ending with the trademark Yahoo yodel. The radio spots started running in the Bay Area a week ago, said Raj Gossain, vice president of marketing for the Yahoo Search team.

Name (required) Mail (will not be published) (required) Website Message

Δ