Microsoft’s Final Offer to Yahoo
Yahoo decided its search business was very strategic, even though later it agreed to allow Google to serve up a good chunk of the company’s search related advertising. “With respect to an acquisition of Yahoo’s search business alone that Microsoft had proposed, Yahoo’s board of directors has determined, after careful evaluation, that such a transaction would not be consistent with the company’s view of the converging search and display marketplaces, would leave the company without an independent search business that it views as critical to its strategic future, and would not be in the best interests of Yahoo stockholders,” Yahoo said in its statement saying talks with Microsoft has come to an end.
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