Microsoft introduces IE8 Beta 2 with InPrivate Browsing

Microsoft has introduced Internet Explorer Beta 2 at a time when the web is being used for highly sophisticated activities on a routine basis.

Though, during the early part of the decade, the IE browser did not have many competitors, ever since Mozilla launched Firefox,Microsoft has released several versions of its browser in a fast paced manner to stabilize its market share.

With InPrivate Browsing, the users are given more control of how their personal information is being viewed and shared by others.When this option is being activated,users can maintain the privacy of browsing history on shared computers as in in Internet Cafe’s or homes.

Microsoft also introduces the option of InPrivate Blocking in IE8.This provides the user the ability to control the access of third-party websites especially those that tract online behaviour.Examples of third party contents on websites include stock tickers, advertisements or weather information.To better target advertising , the third parties,who usually provide content to different pages track the individual’s browsing habits.

Blocking on the other hand is a major drawback for Web Publishers and advertisers as their business model gets affected tremendously.In addition,blocking also affects measuring page views and several others statistics which the online advertising industry relies on for the success of their business.

Check out www.microsoft.com/ie8 for download and additional information.

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