Social Networking
New Version of Google Talk for IPhone users
Google’s Official Mobile Blog stated “We’ve just released in the US a new version of Google Talk designed specifically for the iPhone and iPod Touch browsers. In addition to sending your friends Gmail messages from your iPhone, you can now chat with them while you’re on the move, too! In your iPhone browser, just go to www.google.com/talk, sign in and start chatting. That’s it. Google Talk runs entirely in the browser so there’s no need to download or install anything.
There are some differences from using Google Talk on your computer. For instance, in order to receive instant messages with Google Talk on your iPhone, the application needs to be open in your Safari browser. When you navigate away to another browser window or application, your status will be changed to “unavailable” and your Google Talk session will be restarted when you return.”
Google needs to expose users’ YouTube viewing habits
Judge Louis Stanton of the US District Court approved the request, asking Google to reveal details of each video clip uploaded to the site, along with viewers’ YouTube usernames and IP addresses. An IP address recognizes each individual computer connected to the internet however cannot be related to a name or address without the assistance of an internet service provider. YouTube usernames might further make out folks if people have signed up using their own names.
Affiliate Marketing Business Now with Google
The re-launched network would place Google (NASDAQ: GOOG) in contest with loads of huge affiliate networks like ValueClick’s Commission Junction and LinkShare, a division of the Japanese concern Rakuten. The even out comes as Google is been handing up new ad-driven business lines and incorporating the of late obtained online ad powerhouse DoubleClick. Google that usually built much of its kingdom on pairing ads with people’s search queries, is now hunting to expand its display-ad network during its new DoubleClick assets, and go faster its video advertising both on YouTube and throughout the new AdSense for video product.
Google Launches ‘Google Trends for Websites’
Now Google has introduced ‘Google Trends for Web sites’ where users can compare and check traffic data for various Web sites. With this, Google will be comparable with established majors such as Quantcast, Alexa, comScore and Compete.
“Google Trends for Web sites”will give everyday traffic figures for up to five Web sites with bar graphs and charts for each, popularity of the Web sites in different regions, estimated number of unique visitors to each site, etc. The data will be made available through the Google Analytics sharing option, to get the full data; users need to log in using their Google accounts.
However the criticism leveled against this service could be with respect to the fact that data will be gathered essentially from Google users: Google account holders and users of Google Search and Google Tool bar. As such, it may not show the true picture and it can give skewed information.
5th Finger Works With MSN for Marketing Campaign
5th Finger is implementing a variety of innovative mobile marketing techniques for MSN, focused on developing consumer awareness and driving trial usage of the site – a place where consumers can ‘get their fix’ of compelling news, entertainment, weather and sports updates, as well as user-friendly search.
Campbell Corfe, CEO of 5th Finger said “MSN really understands the way consumers want to interact with mobile content, and we’ve worked closely with MSN to deliver creative opportunities to engage and inspire them”. “The aim is to make MSN Mobile the most convenient and compelling destination for people who use the mobile web, giving them their essential fix, every day,” he added.
Scott Crissman, MSN’s group marketing manager said “At MSN, we are constantly looking for the most intuitive ways to engage with the mobile community – with 5th Finger’s assistance on mobile strategy and fulfillment, we’re able to maximize the level of interaction we can have with consumers on a daily basis.”
Google Dominates Mobile Search
Yahoo Signs Up With Asian Mobiles
On Tuesday Yahoo announced deals to offer mobile phone Ads through two Asian network operators – Maxis Communications in Malaysia and Idea Cellular in India. In addition to this, Yahoo announced partnerships under which five new operators will make ‘OneSearch’, a service to give search results on mobile phones, the default search option.
Yahoo-Google IM Might Grow
Instant messaging, a tiny part between Yahoo and Google Inc., may turn out to be a large motor of growth in the long term. Instant messaging (IM) services don’t generate much revenue; they just serve as guideposts directing netizens to various Internet portals. Google’s push to make Yahoo’s more popular ‘Messenger’ work with its own lagging ‘Google Talk’ demonstrates the importance placed on the feature. IM seems to play a key role in the battle for eyeballs in the mobile arena.
Yahoo Hires Google to Sell Online Ads
MSN Seeks Hollywood for New Site
BermanBraun will build and maintain this new entertainment-focused site which the company calls it a “destination” site – within the MSN portal. The new unnamed site is scheduled to make its debut by 2009. It will have a blend of advertising with entertainment news, original video programming and games. Essentially, BermanBraun has been hired to help program and sell advertising for a television network – except that this network is a Web site.
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