MSN Seeks Hollywood for New Site
BermanBraun will build and maintain this new entertainment-focused site which the company calls it a “destination” site – within the MSN portal. The new unnamed site is scheduled to make its debut by 2009. It will have a blend of advertising with entertainment news, original video programming and games. Essentially, BermanBraun has been hired to help program and sell advertising for a television network – except that this network is a Web site.
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