Google Adwords in UK and Germany
Adwords Express will now be available to all UK and Germany advertisers as a way to help local businesses get more traffic to their websites and places pages. With the help of Adwords Express you can search customers to for your website or Google places listing. Basic Information like business information,ad text and monthly budget is provided to Google.
Once the initial set up has been done,Google will manage the campaign for you.AdWords will target and figure out which searches your ad should be showing on much like their new Dynamic Search Ads program that they launched last week.
The whole process to set up Adwords Express takes around 5-10 minutes depending on how long it takes you to come up with ad text.Another important thing on Google Express is that it will give you an estimated
monthly budget based on local competition,estimated clicks and how much the customer can get out of the advertiser.
When the customers search for your business or places account,the ads will appear in the Ads section above or to the right of Google’s organic search results.A blue pin will be displayed in Google Maps rather than the red pins non-Adwords advertisers receive on the desktop.
This is one of the perfect move by Google for the local business to get more traffic.With its availability in UK and Germany,local business can get more traffic without having to learn about Adwords.
Have a look at the following video.
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