Google+ Brand Pages Showing in Search Results

Out of world’s top 100 brands,77 have Google+ brand page.According to Bright Edge there has been a 50 percent increase in the number of fans adding their favorite brands to their circles and this amounts to 222,000 fans.

There are 300 million fans for the same brand on Facebook compared to 148,000 on Google +. Brands like IBM,Vodafone and Google have a Google+ page but not an official Facebook page.

The social and search channel gap in Google is closing up as Google is embedding popular product with it’s dominant search marketing position. The brands need to address both channels and it’s now their choice to extend their social presence from Facebook to Google+.

Brands are now offering incentives to include one of their pages as part of their search and social strategy such as the inclusion of Google+ pages in primary search results.There has also been a speculation around this move that it could lead google to anti trust woes.

Including Google+ pages in the search results is a smart move by Google and a recent survey found that Google,Yahoo contributes 34 percent of Facebook fan page referrals.A few questions like whether this could abuse Google’s dominant position in the market if it still contributes further remains to seen.

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