Google updates “Google Social Search”

Google updates “Google Social Search” which they had introduced in 2009 with some advanced features to offer its users with the most relevant information which is also personalized according to the users’ interest and relationship. ‘Google social search”, finds relevant public content from your friends and contacts and highlights it for you at the (bottom in the past but now at the top ) of your search results.  With this new updating,  Google facilitate you to get even more information from the people related to you, from their YouTube , Flickr, Blogs or website and shows at the top of search results.

But keep in mind that you will only get social search results, when you log in to your Google account

There are mainly three important features which Google highlights:-

First, Social search results will now be combined all through your results based on their relevance. You will start getting results on top from co-workers, friends which they have created or shared. Google has quoted an example for this, it says that; If you are thinking about climbing Mt Kilimanjaro and your colleague Matt has written a blog post about his own experience, then that post will come up with a note and a picture. In the past, results were shown at the bottom

Second, unlike in the past where Google shows results for content that was created  by people in your social circle, now they shows results what they have shared also (for eg retweets, exception Facebook Likes) ,. If someone connected to you has shared a link publicly, Google will show those results. Google cites an example on their blog. It says, if you’re looking for a video of President Obama on “The Daily Show” and your friend Nundu tweeted the video, that result might show up higher in your results and you’ll see a note with a picture of Nundu:

And finally, Google provides enough control over how you connect accounts and also makes the same more easy and convenient.Users are provided with two options to connect accounts publicly on your Google profile or privately in your Google Account and your social connections won’t be shown to the public on your Google Profile, but those connections could influence your search results.Also, if Google’s algorithm finds a public account that seems to be yours due to similarity in usernames they invite you to connect your accounts right on search results page in your Google accounts.

These updates have been rolled out in Google.com in English only and by next week only searchers could see it.

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