Google + Yahoo = Advertising Powerhouse
Recently, Google’s Co-founder Sergey Brin stated “We have been talking to Yahoo and we are very excited to be working with them.” So what are the two giant up to? Well, the tie between two companies could bring up a great advertising powerhouse. Though Microsoft planned to walk away from its decision of acquiring Yahoo, it looks like Yahoo is yet chasing the protective plan of grouping up with Google. The great part for Yahoo is that Google appears to be an eager partner. “We share a lot of values with Yahoo,” Stated Brin.
We all know that these two companies are been negotiating the deal but then no clue on how fat the deal is done. The two week testing of advertising program is also been done last month. Google’s software did a superior job than Yahoo’s at publishing profitable text ads next to search results, and Yahoo is taking into account its options. Using Google’s software, other than its own, could boost Yahoo’s earnings and fend off another gaining attempt from Microsoft. Actually, part of the cause Microsoft dipped its bid for Yahoo was may be because Yahoo was so fast to edge up to its main contestant and get all cozy.
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