Google-Yahoo Deal faces scrutiny

The Google-Yahoo deal, which was announced on June 12th 2008,will enable Google to provide search advertising to Yahoo for selected Yahoo searches in USA and Canada. Google is the search engine Titan , followed by Yahoo and Microsoft in the positions of second and third.

The European Union confirmed that it is reviewing the deal for anti-trust regarding Google and Yahoo’s proposed advertising deal.This ad deal has been faced with a lot of criticism from several US advertisers , in addition to a worldwide association of newspapers.

Google chief executive Eric Schmidt told reporters that he would continue to move ahead with the deal in making its advertising search deal a reality.He also said that he was aware of the fact that Microsoft too had major plans to break this deal of Google and Yahoo.
According to Google’s competitors,Google will manage to gain the monopoly in the field of Internet advertising if the deal is through.The largest chunks of Internet advertising in the hyperfast world of Internet is “search advertising”.These are the advertisements that are displayed alongside Internet search results delivered by Google,Yahoo as well as Microsoft.

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