GetMo Mobile Optimization launched by Google in UK
A new campaign will help UK businesses to optimize their sites for use with mobile devices.The campaign known as “GetMo initiative” was launched by Google recently.The new “GetMo Intiative” will help webmasters and tools for optimizing sites that will be accessed through mobile browsers. Testing materials, developer guides and case studies are designed based on Google’s HowToGoMo U.S. effort which help businesses to optimise their sites for mobile handsets.
The initiative will also provide an opportunity for third party developers in building more mobile sites in the coming months. UK was mainly chosen because 84 percent of UK users have looked up local information on their mobile phones. Google have found that mobile searches have grown over 400 percent over the past two years.
According to Google, a lot of business are unable to keep up with the demand and offer sites suited for mobile browsers. Due to increase in the sales of smartphones more consumers engage with the brands by searching for them on their mobile phone.
GetMo campaign also provides an opportunity for Google to boost it’s mobile browser market in UK. In both handset and tablet fields, Google’s android platform has been increasing its market share.
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