Oneupweb Launches SEO & Marketing Blog, StraightUpSearch

Oneupweb Launches SEO & Marketing Blog, StraightUpSearch

Oneupweb, the trusted leader in search engine optimization (SEO) and marketing (SEM), has announced the launch of StraightUpSearch.com, the company’s blog. StraightUpSearch is a forum for Oneupweb’s SEO and SEM inside experts to provide industry insight and present a clear view of search engine optimization and marketing best practices. The blog is named for its behind-the-scenes, unvarnished perspective, free of puffery. The bright clean design supports the editorial tone.

The blog raises controversial ideas and encourages comments from dissenting points of view. “If there are sacred cows in search, then this is the place to challenge them from a marketing point of view. Don’t come to StraightUpSearch to see typical griping about SEO spammers,” explains Oneupweb CEO Lisa Wehr. “Come to get your creative juices flowing, have a laugh or learn something new.”

“We’ve been writing our blog for ourselves, our clients and partners for months. It’s filled with great ideas and insight. We decided that a broad audience would also benefit from the content,” says Wehr. “We include opinions from people who work in all our departments, delivering straightforward insider info.”

Recent StraightUpSearch posts have involved topics such as the way children search on the internet, the recent proliferation of splogs (blogs consisting of only spam), the short-lived careers of CMOs, Google’s recent Jagger update and Martha Stewart’s SEO needs, written by authors from every perspective of search: paid, natural, research, creative development and even marketing.

“We include those ‘ah-hah!’ moments, the ones you hear in conversations around the coffee machine but that aren’t often presented in industry forums,” adds Wehr.
Recent notable posts include:

Blogs Help Those who Help Themselves addresses the oft-touted strategy of blogging for search engine optimization purposes, why it can work, and why it usually doesn’t.
The Jagger Backlash Myth gives readers Oneupweb’s unique insight into Google’s recent “Jagger” algorithm update and its effect on users’ search engine preference.
Long Term SEO Strategy or just “Fool’s Gold” describes the peril of quick-fix SEO tactics and how the right long-term natural optimization campaign can deliver big ROI without the risks.
Tiny Screen, Big Opportunity and Turn Signals, Window Wipers & Touch Screens discuss recent developments on the mobile search landscape, and things savvy marketers can do to get ready.
Site Promotion And SEO Software Review Chris Crum
As you probably know, web site promotion and search engine optimization (SEO) can be very time consuming and expensive.

That is exactly why companies sell software that help you do these things yourself without necessarily having to hire people to do them. One such piece of software is the Internet Business Promoter (IBP) from Axandra.

This can be especially useful to people that aren’t site promotion and SEO experts. This software can help you get top 10 rankings on all of the major search engines, and provides a variety of tools for optimizing your pages, promoting your site, and tracking your results.
You can check out many of IBP’s features by downloading a free demo version or taking a quick feature tour offered by Axandra.

Among these features are 8 optimization tools, 4 promotion tools, and 4 tracking tools.
Axandra monitors the search engines all of the time, keeping track of the latest search engine algorithms changes, so IBP is always up to date.

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